All you need to know about branding of annual reports in one place.

Design as a weapon in the fight against competition from online stores.

Seven important things to keep in mind when you need an annual report.

Readers of annual reports are an important target group for companies.

Tone of voice is about how the personality of the company or brand is expressed through the language.

Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.

In today's job market, job seekers are in full force, and companies are using employer branding to win the best people.

Several companies are investing in projects that are close to their hearts to nurture more creativity in the workplace.

Is Pride a brand of its own, or is it the best friend of other brands?

Our reflections and recommendations for a demanding time for many companies and brand leaders.

Companies with a purpose work better and have employees who thrive.

A clear purpose ensures profitability and efficiency even in uncertain times.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

Are you planning to go public? Then you should position the brand so that you stand out from competitors.

While the debate over the Paris Olympic logo is raging, we are trying to say something about what actually characterizes a good logo.

The name of the company, product or service can mean success or bankruptcy. How to get a winning brand name!

Today's employers go to great lengths to hire the best job seekers.

Purpose gives the company increased profitability, more satisfied employees and defines a clear direction for the business.

Party atmosphere at the Farmand Prize: Focusing on sustainability gave a medal sprinkle.

With the Dream Crazy campaign, Nike provides support in a political debate on inclusion and integration.