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Brand Benchmarking
Your brand is a high-performance athlete in a fiercely competitive race. To win, you need more than talent; you need strategic insights and a clear understanding of your competition.
We dive deep into competitors' brands and market strategies, enabling you to make powerful strategic decisions. We help you understand your position in the market so you can turn threats into new opportunities.
Brand benchmarking equips you with powerful analytics and comparisons, ensuring you're not just running blindfolded.
This is What We Do
Gather data
We collect comprehensive data on your brand's performance and that of your competitors from various sources.
Analyse data
We evaluate trends, strengths, weaknesses, and opportunities by comparing your brand against competitors using selected metrics.
Select metrics
We choose key performance indicators (KPIs) aligned with your objectives, ensuring they are measurable and relevant to your goals.
Define objectives
We clearly outline the collective goals and what you can achieve through benchmarking.
This Is What We Investigate
Customer data
Net Promoter Score (NPS), customer satisfaction, preferences, brand perception and recognition.
Positioning
Comparing positioning against competitors in the marketplace.
Digital data
Analyse web metrics, social media KPIs, and online reviews.
Financial data
Review sales figures, growth, profitability, customer acquisition, market spend, market share and valuation.
What we deliver
A comprehensive analysis. Our dynamic spreadsheet contains all of your brand’s vital metrics.
Your team can later update the spreadsheet, giving you long-term progress.
An action plan. Along with the spreadsheet, we provide a keynote presentation with our recommendation for what to prioritise for your brand.
The benefits
Map competitor profiles
Mapping your position in relation to the competition
Target unique positions to pursue
What do you have to do?
Access to existing market data.
Timeline
2-3 weeks
Gain a clear understanding of the market and pave the way for your own unique future with confidence.
Don't hesitate to contact us if you have a gut feeling that your brand needs this. Talk to us tomorrow.