About Mission

We develop brands driven by a purpose.

 
 

Mission is the leading provider of brand positioning to purpose-driven businesses. We believe that uniting around a meaningful purpose resonates with customers, employees and investors. Knowing that there’s a bigger goal than making money, a reason to be, creates commitment, engagement and passion, which is an essential part of creating successful brands.

By using insight and proven methods we help corporate brands to shape, transform and guard their position. Our greatest quality is to clarify, respect and accentuate the good stuff that makes your company unique.

We are on a mission to help corporate brands uncover their true potential.

 
 

"The most valuable thing for us is the internal pride in BAMA Storkjøkken after the work we have done with Mission."

Bent Andersen
 Executive Director - Bama Storkjøkken (2021)

Our clients

We work and live for the success of our clients. Here are some that we’ve been so fortunate to have worked with over the years.

Bama Commercial Kitchen
Narvesen
Active Real Estate
Eika
TINE
EVRY
Expo Nova
EVO
Höegh Eiendom
Grieg Seafood
Schjødt
SANDS
SiO
SpareBank
Sporveien
Academics
No
Arendal's Waterfall Company

Let's make magic together!

 

Point of purpose

After more than 20 years of experience leading brand projects, Bård Annweiler reveals the importance of purpose for successful brands in his book Point of purpose.

Read more and buy the book here

Mission through 20 years

  • The start of Mission with design and brands

    2001 - Bård and Gary start Mission

    Bård Annweiler and Gary Swindell, founded Mission to work with meaningful brands.

  • Expo Nova got a better customer experience through better brand and design

    2002 - Expo Nova + Mission

    We helped Expo Nova offer a complete customer experience under one roof. This has led to a 20-year-long partnership.

  • Mission helps Telenor with digital services for better design and brand in internationalization

    2003 - Globalising Telenor

    As part of their globalising, we received corporate responsibility for the Telenor brand.

  • Mission as a design agency moves to its own villa to focus on brand.

    2004 - Moving to Inkognitogata

    We moved into our own villa in Inkognitogata, behind the castle, from the top floors of Postgirobygget.

  • Collaborate with NAF on better design and brand strategy when they have strong growth. Mission as an agency has a good collaboration.

    2005 - Significant growth for NAF

    This year marked the beginning of a great partnership with NAF. As a result, they experience their strongest growth in memberships to date.

  • Sparebank1 receives help with the brand to meet a digital age. Misson design agency helps with design.

    2006 - Sparebank 1 for a digital age

    We rebranded SpareBank 1 to meet the digital age, just as online banking was on the rise.

  • OBOS becomes a customer of Mission design when we design a new identity and website for the brand.

    2007 - OBOS becomes a customer

    We got OBOS and OBOS Forretningsbygg as customers and designed a new identity and website for them.

  • Mission visiting to look at car design. As an agency, Mission will be inspired by design and branding.

    2008 - Pininfarina in Turin

    We visited the car design company Pininfarina, who, among others is behind the best from Ferrari, Alfa Romeo and Maserati.

  • Sporveien comes to us to get a holistic brand, then through our process and design. We help them with a new brand and identity.

    2009 - Sporveien becomes a customer

    Sporveien, then called Kollektivtransportproduksjon AS, became a customer. We developed their complete branding.

  • Mission as an agency was invited to Italy to contribute with the brand and development of design to the Nordic area.

    2010 - B&B Italia

    Mission was invited to B&B Italia to contribute to their expansion into the Nordic market.

  • Mission's agency moves to Solli Plass in Oslo, so they can focus even better on brand and design.

    2011 - Moving to Solli Plass

    We moved into modern premises at Solli Plass, with a rooftop terrace and proximity to the entire city.

  • Eika needs help from our agency to reposition the brand. We design a new logo, name, symbol and identity

    2012 - Repositioning Eika

    We repositioned the Eika brand and 75 of their local banks, with a new name, symbol and identity.

  • Our agency travels to New York to learn more from the best in the industry in design and branding.

    2013 - Fast Company

    We went on a trip to New York for Fast Company's annual conference, to learn more from the best in the industry, including Nike's CEO, Mark Parker.

  • Bama Storkjøkken becomes a customer to improve the brand. They use our agency as a sparring partner and design a new identity for them.

    2014 - BAMA Storkjøkken becomes a customer

    BAMA Storkjøkken became a customer. We helped them become more visible to Norwegian chefs.

  • Evry enters into a partnership with our design agency for strong growth and triples value through positioning and brand focus.

    2015 - Triple market value for EVRY

    We positioned EVRY for strong growth, and as a result, they tripled their market value in three years.

  • Our agency starts Norway's largest brand blog, with e-books, specialist articles and design cases available to everyone.

    2016 - Norway's largest branding blog

    Mission started Norway's largest branding blog, with more than 200 articles, e-books and whitepapers.

  • Narvesen enters into a collaboration with the design agency Mission to win the tender at Oslo Airport through brand and design.

    2017 - Narvesen wins airport tender

    We helped Narvesen win the tender at Oslo Airport Gardermoen, which resulted in a 5.7 bn. kr. total value of new contracts.

  • Bård, general manager of the design agency Mission, is the keynote speaker at the United States' leading branding conference: FUSE in New York.

    2018 - Branding conference in the US

    Bård was the keynote speaker at America's leading branding conference: FUSE, in New York.

  • Bård in the design agency Mission launches the book Point of Purpose. It has received international recognition in design and branding.

    2019 - Book launch in Chicago

    Bård launched his book Point of Purpose at the Amazon Store in Chicago. The book has since received international recognition.

  • Grieg Foundation becomes a customer of the design agency Mission to develop brand stories and design identity.

    2020 - Design for an ideal foundation

    We got Grieg Foundation as a customer, and developed their brand story, in a film format, and a brand identity that emphasises their vision and purpose.

  • Through design and branding, our agency has received more than 80 national and international awards and accolades.

    2021 - Present and future

    So far, we have received more than 80 national and international awards, but we believe we still have our best years ahead of us.