About us
We develop brands driven by a purpose.
Mission is the leading provider of brand positioning to purpose-driven businesses. We believe that uniting around a meaningful purpose resonates with customers, employees and investors. Knowing that there’s a bigger goal than making money, a reason to be, creates commitment, engagement and passion, which is an essential part of creating successful brands.
By using insight and proven methods we help corporate brands to shape, transform and guard their position. Our greatest quality is to clarify, respect and accentuate the good stuff that makes your company unique.
We are on a mission to help corporate brands uncover their true potential.
"The most valuable thing for us is the internal pride in BAMA Storkjøkken after the work we have done with Mission."
Bent Andersen
Executive Director - Bama Storkjøkken (2021)
Our clients
We work and live to create success for our customers. Here are some of the customers we've been lucky enough to work with since we started.
Point of purpose
After more than 20 years of experience leading brand projects, Bård Annweiler reveals the importance of purpose for successful brands in his book Point of purpose.