In times of difficulty, businesses frequently prioritise their attention on finances, strategy, and talent. Nevertheless, it is crucial not to overlook the importance of design. Design isn't merely a luxury; rather, it is a vital element, acting as a guiding light for innovation, resilience, and transformation.
Perspectives
DesignStudio has partnered with TheFork to give the restaurant booking app a new strategy, visual and verbal identity with a focus on the real-life experiences around dining.
International news
B&B studio has devised the name, branding and packaging for new alcohol-free instant spritz cocktail Citizen Spritz, looking to "eschew the embellished codes of the spirits and faux spirits" category with a "clean, vibrant look".
International news
Derek&Eric has partnered with Kuba & Friends to rebrand pet supplement company Pet Lab Co incorporating a wordmark that adapts with photography and "playful" continuous line drawings. Chris Masanto started Pet Lab Co after losing his dog Krystal, who suffered a lot of arthritic pain in the last years of her life.
International news
In a new campaign by BBH agency, fast-food chain Burger King decided to (once again) troll its competitor(s). Only this time, it's not via an army of scary clowns nor by getting dressed in white sheets to resemble a silly ghost to mark Halloween. Instead, the brand stripped its Whopper down to the patty and used the famous flame-grill lines found on every burger to not only tease its rivals but also to remind consumers that these lines are "what makes the Whopper taste far superior to rival burgers."
International news
Juice brand Minute Maid has a new global identity and campaign made in collaboration between Jones Knowles Ritchie (JKR), Grey, VMLY&R and Landor & Fitch.
International news
Justified Studio has designed the branding for new climate-focused social network Holi, with a visual identity inspired by organizational tools such as wireframes and highlighter pens.
International news
Landor & Fitch has rebranded Eurotunnel Le Shuttle with the revised name Le Shuttle and created a new wordmark in a monochrome color palette as it seeks to attract new travellers.
International news
Pentagram partner Marina Willer has led the rebrand of UK music therapy charity Nordoff and Robbins, tweaking its name and designing a logo inspired by sounds waves. Since being founded in 1959 by American composer and pianist Paul Nordoff and special education teacher Clive Robbins, the charity has worked to create a space for people to express themselves through music as well as carrying out research and educating music therapists.
International news
In time for the COP27 climate summit, a team of researchers led by architect Adrian Lahoud has developed an app that calculates how much coastal cities are owed in climate reparations to make up for the destruction wrought by rising sea levels.
International news
Swedish design studio Tomorrow Machine has collaborated with juice company Eckes Granini to develop a bio-based bottle called GoneShells, which is made from potato and can be eaten, home-composted or dissolved under water when finished with.
International news
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Thought Leadership
We stay constantly updated, and are happy to share our insights with you.
Here you will find a collection of over 200 articles and e-books that deal with topics related to brands, identity and design.
Articles
In times of difficulty, businesses frequently prioritise their attention on finances, strategy, and talent. Nevertheless, it is crucial not to overlook the importance of design. Design isn't merely a luxury; rather, it is a vital element, acting as a guiding light for innovation, resilience, and transformation.
"Insanity is doing the same thing over and over again and expecting a completely different result," said Albert Einstein. But in a branding context, we wonder if it's not just as crazy to do the same thing as last year and expect the same result?
Strategic courage is the ability and willingness to take calculated risks and make tough decisions to achieve long-term goals. Unfortunately, Norwegian organizations often lack this willingness. They focus on everyday problems and are too slow to seize opportunities.
When it's time to refresh your company's brand, it's crucial to lead the process with clarity and strategic thinking. This article explores what you absolutely shouldn't do to avoid costly mistakes during rebranding. The advice is to avoid jumping in without a plan and thinking the design process can be uncomplicated. At the same time, branding is likened to driving; having a clear goal is key to avoiding ending up in the "ditch". Clear goals and a thorough brief are important investments to ensure success and prevent unnecessary complications.
The brand platform serves as the heart of your brand strategy. It defines your brand's DNA, personality and how it naturally expresses itself. This article explores the six key components of a strong brand platform. We hope it will help you build a solid and authentic brand.
It's expensive to hire, and even more expensive to hire the wrong people. People who take the company culture in the wrong direction. People who may be brilliant, but who fail to settle in and leave the job at the first crossroads. People who make other employees worse.
Employer branding is not only about attracting great people, but also about retaining and engaging the people you already have. In this article, we'll go through some of the key elements of such a strategy.
E-books
Every company needs direction. They need to know what they stand for and play to their strengths. The same can be said for brands.
Innovative retailers harness the power of design to be relevant in the future.
All you need to know about branding of annual reports in one place.
Tone of voice is about how the personality of the company or brand is expressed through the language.
In today's job market, job seekers are in full force, and companies are using employer branding to win the best people.
Our reflections and recommendations for a demanding time for many companies and brand leaders.
The name of the company, product or service can mean success or bankruptcy. How to get a winning brand name!
Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.
News
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Welcome back to Mission, Ole!
07 November 2023
Ole Abildsnes is a well-known figure here at Mission. He previously had the role of our sales and marketing manager between 2015 and 2020. We are very proud to welcome Ole back to Mission this autumn, where he now has the role of manager of customer deliveries.
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Strategy day!
04 October 2023
On Wednesday we had strategy day in the office - an educational evening with good colleagues and a fun logo quiz.
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New employees
8 September 2023
This month, Mission has gained six new employees. We warmly welcome Nicolas Achard , Fredrik Melby , Sophie Moss Kravik , Signe Sommerschild , Henning Alexander Siewers and Line Hestness to us. See the contact page to get to know all the new ones.
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End of summer!
10. July 2023
After a good start to the first half of 2023, we are taking a well-deserved vacation and celebrating the second quarter with a nice evening. We started with a drink and some snacks in the office before heading to Ling Ling at Aker Brygge.
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We have a brand new internship in Brand Research, do you enjoy analysis?
2. May 2023
The person we are looking for is a recent graduate with a bachelor's degree with a focus on branding, analysis and research. You are curious, creative and hungry for studio experience. If so, we'd love to talk to you. Read more about the position.
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We are hiring one more advisor to ensure growth in 2023!
16. Mars 2023
We want someone who can guide and nurture current customers, but at the same time be very involved in the search for those customers who will be a perfect match for us in the future.
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New website for the Grieg Group
02. February 2023
Finally the day came for the launch of the new website for our dear customer; Grieg Group, woho!
The project includes new websites for almost all Grieg companies, 𝗠𝗘𝗡 first out today is the Group's new website.
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Welcome to us, Gaute!
01 December 2022
We welcome Gaute to us as our new graphic designer intern. He has good professional competence and practical experience from several years of freelance and in-house assignments at various companies. We look forward to working together!
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Mission Sessions - Spotify
30 November 2022
You will now be able to hear a playlist where we have music arranged for focus and a slightly uplifting atmosphere. Look us up on Spotify so you can hear our first official playlist, Vibrant Studio.
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New employee, greet Magnus Lie!
02 September 2022
Just before we went on summer vacation, we were looking for a new intern who is newly graduated, creative and hungry for experience from a studio. We can now announce that we have a new colleague in place with us, Magnus Lie . See the contact page to get to know him and the rest of our team better
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Back from summer vacation!
5 August 2022
A lot of exciting things happen here at Mission every day. We are all back from holiday and have some new employees waiting to start with us. We are looking forward to starting the second half of the year together with our customers and our wonderful employees.
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The Grieg Foundation celebrates its 20th anniversary!
June 13, 2022
We congratulate our customer Grieg Foundation on its 20th anniversary! In good Grieg Foundation spirit, everything is about giving back, and this time it was the city of Bergen and the people of Bergen who received a gift in the form of the Festspillallmenningen during the Bergen Festival.
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Co-creation in practice - UiA
May 10, 2022
After a thorough insight work, earlier this winter we conducted a continuous week's sprint workshop at UiA on campus in Kristiansand. We had the pleasure of working with a large working group from UiA.
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Customer praise: AKJ
25 April 2022
We at Mission are proud of our customer AKJ , which has won the award "Best Hedge Fund Platform" this year, but also for the 6th time in a row! Read a bit about how we helped develop a digital identity that has given the brand increased value. -
New function on the website
March 24, 2022
We have launched a new feature where you can easily book into the calendar of our strategic advisor Elisabeth for a chat about Mission and what we can help you with. Click here to see this feature.
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New website!
01 February 2022
We launch a new website! It is more flexible and has a number of features we have missed. We have been looking forward to letting you explore it and hear your feedback.
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Design and Strategy
05 February 2022
We have handed over our latest input to the English script to Wanda Grimsgaard. We are proud of Mission for having contributed to the book 'Design and Strategy' from the autumn being available on the international market!
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New employees
03 January 2022
This month, Mission has two new employees. Simon Skretting will be our digital marketing specialist and Radovan Milanovic will start as a designer. See the contact page to get to know our entire team.
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Mission renews lease agreement with Höegh Eiendom
December 16, 2021
It has been ten years since Mission moved into Indekshuset. We are marking our 20th anniversary in newly renovated offices and a new lease agreement with Höegh Eiendom.
Pipeline
Set aside time in the calendar. Small and large events from the industry that are worth noting.
What will happen in the future?
Here you get an overview in the calendar above:
Keynote
Seminars
Exhibitions
Awards ceremonies in Norway
Awards ceremonies internationally
We make it easy for you to keep track, but also to find the most relevant events in brand, design and identity.
Feel free to contact us if you have questions or want an informal chat!
Shelfies
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Graphic Design Manual: Principles and Practice
Armin Hofmann's richly varied work is recognized for its reliance on the fundamental elements of graphic form - point, line, and shape - and the economic use of color and fonts. The thoroughly revised edition of the 1965 design manual classic is still setting standards.
Written by: Armin Hofmann
Folag: Niggli Publishing House
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How to
Pentagram's Michael Bierut shares over three decades of his work in How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world, his first career monograph. The book is out today from Harper Design in the U.S. and published by Thames & Hudson in the UK and niggli Verlag in Germany.
Written by: Michael Bierut
Publishers: Thames & Hudson in the UK and niggli Verlag in Germany.
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Design and Strategy
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
Written by: Wanda Grimsgaard
Publisher: Taylor & Francis Ltd
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Things I have learned in my life so far
In 2006, Stefan Sagmeister published Things I have learned in my life so far, a book born from a running list he keeps in his diary. With the support of his clients, Sagmeister began transforming these personal maxims into typographic artworks, which appeared on billboards, in magazines, and in public spaces all over the world. The result is an intriguing blend of personal revelation, visual audacity, and examination of the pursuit of happiness.
Written by: Stefan Sagmeister
Publisher: Abrams Press
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Typography for Screen: Type in motion
Typography for Screen introduces various creative projects of typography for the digital screen, such as motion graphics, webpage design, and conceptual experiments. This book explores typographic application in visual and information hierarchies within the digital screen environment.
Written by: Shaoqiang Wang
Publisher: HOAKI BOOKS
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How to do great work without being an asshole
It's long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. In fact, this toxic culture is the enemy of creativity, and with greater accountability and transparency in the industry
Written by: Paul Woods
Publisher: Laurence King Publishing
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Type
The Visual History of Type is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface.
Written by: Paul McNeil
Publisher: Laurence King Publishing
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Logo beginnings
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
Written by: Jens Müller
Publisher: Taschen GMBH
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Futura
On June 24th, the Annual Assembly of the Gutenberg Association of Mainz unanimously approved the inclusion in its Statutes of the word Typography as an object of study of the Association. Until then it was limiting itself to the study of History and Development of the Technique of Printing, as well as print media. Curious that to date, the main element of the invention of Johannes Gutenberg, type was not included as object of study of the Association and the most important Museum in the world of printing
Written by: Petra Eisele, Annette Ludwig and Isabel Naegele
Publisher: Schmidt Hermann Verlag
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Nakajo
The 640-page strong "Nakajo" covers almost the entire lifework of legendary Japanese graphic designer Masayoshi Nakajo (1933–2021) from the 1960s to his final works in 2021. Through his brilliant design work for influential companies and magazines, products, brands and public institutions, Nakajo has left his mark on the visual identity of Japan.
Written by: Masayoshi Nakajo
Publisher: ADP
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A designer's art
A thorough assemblage of his most significant and well-known designs, A Designer's Art affords the reader a rare look into the methodology behind Rand's design. He also details the theories he held and applied to his work, which can be great food for thought. This new edition of Rand's classic thesis, which has long been unavailable, carefully re-masters the graphic quality of his original work.
Written by : Paul Rand & Steven Heller
Publisher: Princeton Architectural Press
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Graphic Life
As a new 520-page monograph of his work titled Graphic Life published by Images Publishing proves, his enthusiasm for his craft has no sign of waning.
The publication clarifies how New York-based Gericke approaches his design work from a spatial perspective and delights in the concept of 2D graphics in the three-dimensional real world. As he puts it: "I've found a graphic voice, like life, with many tones and inflections, can say quite a bit and tell quite a story."
Written by Michael Gericke
Publisher: Images Publishing Dist Ac
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Logo Modernism
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
Written by: Jens Müller & R. Roger Remington
Publisher: Taschen GmbH
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The Designer's Dictionary of Colour
The Designer's Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color's creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian--whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon.
Written by: Sean Adams
Publisher: Harry N. Abrams
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Extra Bold
Extra Bold is the inclusive, practical, and informative career handbook for designers that we've all been waiting for. Written collaboratively by a diverse team of authors, the book opens with critical essays that rethink design principles and practices through theories of feminism, racism, inclusion, and nonbinary thinking. Extra Bold features interviews, essays, typefaces, and projects from dozens of contributors with a variety of racial and ethnic backgrounds, abilities, gender identities, and positions of economic and social privilege. The book adds new voices to the dominant design canon.
Written by: Ellen Lupton & Jennifer Tobias
Publisher: Princeton Architectural Press
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Grid Systems in Graphic Design
Josef Müller-Brockmann (1914−1996) studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard.
Written by: Josef Mülller Brockmann
Publisher: Niggli Verlag
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Creative Confidence
Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.
In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.
Written by: David Kelley & Tom Kelley
Publisher: HarperCollins Publishers
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Don´t make me think
Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all–fun to read.
Written by: Steve Krug
Publisher: New Riders Publishing
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The Compound Effect: Jumpstart Your Income, Your Life, Your Success
This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to achieve extraordinary success. Inside you will find strategies on:
How to win - every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced.
Posted by: Darren Hardy
Publisher: Hachette Go
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Design Is Storytelling
An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work.
Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.
Written by: Ellen Lupton
Publisher: Cooper Hewitt, Smithsonian Design Museum
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Theory of Type Design
This volume consists of 24 concise chapters, each clearly describing a different aspect of type design (from practical considerations like spacing and rhythm, legibility, size and italics to more ineffable considerations like personality and preference). This theoretical material is illuminated by more than 200 illustrations and practical examples, and an extensive glossary succinctly explains terminology and key ideas.
Internationally oriented, and taking into consideration the past, present and future of typography, Theory of Type Design will be an indispensible resource for graphic design students, professionals, and those with a general interest in text and printed matter.
Written by: Gerard Unger
Publisher: NAI010 Publishers
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Graphic Design Rules
365 Essential Design Dos and Dont’s
DON'T use comic sans (except ironically!) But DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business.Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid --- and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.
Posted by: John Foster, Sean Adams & Tony Seddon
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Less but Better
The book explores the ideas, criteria, and methods behind Rams' creations and reveals how a shifting culture of product manufacturing gave rise to universal design benchmarks. From his reflections on design ethics and values we can distill a clear paradigm for future design — because one principle has remained firm over the years: less is simply better.
Posted by: Dieter Rams
Publisher: Dieter und Ingeborg Rams Stiftung, Jo Klatt
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Web Design. The Evolution of the Digital World 1990-Today
Since its debut in 1990, the internet has seen over a billion web pages — but it was not always sleek interfaces. In this visual tour through history, trace the very earliest examples of what we today take for granted, from the first website to use surround sound to the first 'upload-your-face' function and YouTube-like page. Complete with year-by-year factsheets, Google insights, and commentary from the creators themselves.
Posted by: Rob Ford
Publisher: Taschen
Nice to have
Dictionary
In the design world, one can encounter many words and expressions that can be perceived as foreign or simply incomprehensible. Here we have gathered and explained a selection of the most common words and abbreviations.
Checklists
There is a lot to keep track of when working with design and branding. We have compiled some checklists that can give you useful tips and advice in a hectic workday.