Knowledge

We are constantly updating and happy to share our insights with you. On this page you'll find a collection of over 200 articles and e-books on topics related to brands, identity and design.

Articles

E-Books

News

Point of purpose

After more than 20 years of experience leading brand projects, Bård Annweiler reveals the importance of purpose for successful brands in his book Point of purpose.


Nice to have

Glossary

In the design world, one can encounter many words and expressions that can be perceived as foreign or simply incomprehensible. Here we have gathered and explained a selection of the most common words and abbreviations.

Checklists

There's a lot to keep track of when working with design and branding. We've put together some checklists that can give you useful tips and advice in a hectic workday.