E-book: Reinventing Stores for the Digital Age
Retail stores play an invaluable role in the relationship between the seller and the customer. We humans have a fundamental desire for a physical connection to the places and things that make up our lives.
Why Brick-and-Mortar Stores are Essential
The siloed thinking that digital is the way of the future overlooks the physical store’s potential as a gateway into the brand’s ecosystem.
While we may be only a click away from buying online, it is a distant experience. A store is often a part of our neighbourhood or a part of our daily commute. A store can even be part of our social group, where the shopkeeper knows who you are personally, welcomes you and shares a common passion for the products.
An algorithm may seem like it knows you, but it doesn’t really. The store’s proximity to your lifestyle is an opportunity to create a bond that is impossible through your smartphone.
It’s Possible to Combat Online Competition
Increasing competition from e-commerce giants has given many traditional brick-and-mortar stores pause for thought. While some stores have succumbed to a growing preference for online shopping, other retailers are acutely aware of the situation and have risen to the challenge. This e-book focuses on the latter of the two.
These brands are rethinking their retail concepts to maintain their relevance by using the best aspects of online and traditional stores to surpass the customer’s expectations. Following an omni-channel strategy encompassing store, website, social and mobile is clearly the way forward for many. Increased investment in employee engagement is also helping stores compete where online options come in second. This is an area where physical stores have a huge advantage over online alternatives. It’s also an area where many still have work to do.
Everything You Need to Know About Retail Branding in One Place
We are committed to simplifying. That’s why we’ve made this e-book where you will find out more about:
How a strong identity help to attract customers to bricks-and-mortar stores
How modern technology can enhance in-store customer experience
How Mission’s unique methodology can help to position your brand
In addition, we’ve created a list with 12 questions to check your own knowledge of running a modern retail business.
We'll say no more. You will find everything you need to know in the e-book.
Simply fill in the form below and download today. Enjoy!
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