E-book: Shopping - In-Store vs Online
In this e-book, we will explore the shopping trends that emerged in 2023, examine the differences, pros, and cons between shopping in-store vs online, and look at what we can expect from the future of shopping.
In a time of rapid and significant change in the retail landscape, it is more important than ever to stay informed about the latest trends and consumer behaviours. To assist you with this, we have created a comprehensive e-book with the insights and tools you need to stay ahead of the competition. This e-book is your ultimate guide to understanding and adapting to the dynamic changes in the retail world.
Why Is This E-book Important for You?
Technology is changing the way we shop. Mobile devices dominate online shopping, and we go through how these trends impact consumers and how you can leverage them.
Consumer preferences and habits are evolving. We provide a deeper understanding of how different generations—from Gen Z to Boomers—discover and purchase products. Learn how social media, online stores, and physical shops influence the buyer's journey.
Consumers are becoming increasingly aware of environmental impacts and ethical issues. The e-book explores how forward-thinking brands set the standard with sustainable practices.
What Will You Find in the E-book?
We are committed to simplifying. That’s why we’ve made this e-book where you will find out more about:
Changes in shopping trends: We cover the latest shopping trends over the past six months, including how influencer marketing now impacts purchase decisions more than ever.
Consumer behaviour: Learn how different generations prefer to discover and buy products, from Gen Z finding products on social media to Gen X favouring physical stores.
Sustainability in retail: Explore how sustainability is gaining ground in the retail industry, and how pioneering brands like Patagonia and Reformation are leading the way with eco-friendly practices.
Successful case studies: Get inspired by success stories like Mall of America and Asos, and see how they have transformed the shopping experience with innovative use of technology and customer engagement.
We'll say no more. You will find everything you need to know in the e-book. Simply fill in the form below and download today. Enjoy!
Read more!
Click on the button below to receive the e-book.