The winners of the Farmand Prize
Gold and silver in the Farmand Prize
There are many factors that make a great brand identity. The mix of strategic ambition and creative vision is in fact the easy bit. It's the external influences such as the pace of change, legacy, unwarranted opinion and aggressive competition that can interfere with a fluid process and diminish the outcome. Experience has shown us, that collaboration in the best sense of the word, can overcome these obstacles and create outstanding results, every time.
We want to show the strength of a good collaboration, and we choose to use our collaboration with EVRY as an example. Mission started working with this digital service provider a year ago. At that time, their industry was experiencing an upheaval called “Digital Transformation”, a so-called third wave within the industry, where various companies are fighting to exploit new technology with the potential to change the rules of the game in the industry. The owners of EVRY (Apax) wanted EVRY to benefit from this, which would require a direction in which EVRY had to find a strong and sustainable market position within three months.