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Brand Audit
A critical investment before you rebrand. A brand audit is your brand’s health check, uncovering strengths, weaknesses, and growth opportunities. It is the roadmap to improving the brand’s impact.
Who Needs This?
Suppose you want to ensure that your brand remains relevant and competitive. In that case, this service provides valuable insights for strategic decisions, helps identify strengths, weaknesses, and improvement opportunities, and strengthens your brand’s position in the market.
When We Should Talk?
You want to improve your brand's impact in the market but haven’t precisely defined the problem.
If you are considering rebranding, you must understand what it means for your brand and where to start.
The brand needs a consistent “look and feel” throughout all communication channels.
What Do We Do?
We gather qualitative data from your customers and stakeholders to assess brand perceptions and preferences.
We analyse existing materials and surveys to understand better your target audience’s attitudes and behaviours towards your brand.
What You Will Get
Market positioning
Your positioning relative to competitors, identifying unique value propositions, and evaluating differentiation strategies.
Brand identity analysis
We assess the effectiveness of visual elements and messaging, such as logos, colours, typography, taglines, and brand voice, in communicating your values and resonating with your target audience.
Reputation analysis
We analyse feedback from customers and stakeholders through surveys, press coverage, and social media monitoring to understand market perceptions and identify strengths and weaknesses.
Competitive landscape assessment
We conduct a thorough analysis of competitors’ branding strategies, including messaging, visual identity, and market positioning, to identify opportunities for differentiation and competitive advantage.
Recommendations
An action-oriented overview with recommendations on what measures should be implemented from each of the four areas above to improve your brand’s impact.
What you'll need to do
We will need your help gathering relevant data, such as internal and external surveys, customer feedback, existing market analyses, competitor analyses, and marketing materials from the last 3-4 years.
Timeline
3-4 weeks