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Brand Audit
A brand audit is a critical investment before you rebrand. It serves as a thorough health assessment for your brand, uncovering strengths, weaknesses, and growth opportunities. It is the roadmap to enhancing your brand's impact.
Who Needs This?
Suppose you want to ensure that your brand remains relevant and competitive. In that case, this service provides valuable insights for strategic decisions, helps identify strengths, weaknesses, and improvement opportunities, and strengthens your brand's position in the market.
When We Should Talk?
You want to improve your brand's impact in the market but haven't precisely defined the problem.
If you are considering rebranding and need to understand what that means for your brand and where to begin.
You want to enhance the brand experience and need a consistent "look and feel" across all communication channels.
What Do We Do?
We gather qualitative data from your customers and stakeholders to assess brand perceptions and preferences.
We analyse existing materials and surveys to better understand your target audience's attitudes and behaviours towards your brand.
What You Will Get
Market positioning
Your positioning relative to competitors, identifying unique value propositions, and evaluating differentiation strategies.
Brand identity analysis
We assess the effectiveness of visual elements and messaging, such as logos, colours, typography, taglines, and brand voice, in communicating your values and resonating with your target audience.
Reputation analysis
We analyse feedback from customers and stakeholders through surveys, press coverage, and social media monitoring to understand market perceptions and identify strengths and weaknesses.
Competitive landscape assessment
We conduct a thorough analysis of competitors' branding strategies, including messaging, visual identity, and market positioning, to identify opportunities for differentiation and competitive advantage.
Recommendations
An action-oriented overview with recommendations on what measures should be implemented from each of the four areas above to improve your brand’s impact.
What Do You Need to Do?
We will need your help gathering relevant data, such as internal and external surveys, customer feedback, existing market analyses, competitor analyses, and marketing materials from the last 3-4 years.
Timeline
2-3 weeks