Brand identity is the strongest way to make the brand strategy concrete. Using design, we can make the brand attractive and define what role it should play.
Sink or swim
If you want your brand to take on the role of market leader, it obviously requires something different than if you choose to be a follower. If you don't take any action and leave your identity in place, after a few years you will find that you have been involuntarily repositioned because the market around you has moved forward.
The brands that are most active and conscious in how they express themselves often lead the way in a market, while the others will be led wherever the market takes them.
"The most valuable thing for us is the internal pride in BAMA Storkjøkken after the work we have done with Mission."
Bent Andersen
Executive Vice President - Bama Storkjøkken (2021)
What should the identity do for you?
How we work
We have established tools and processes that contribute to the identity being renewed and communicate the brand strategy.
Customer benefits
A renewed and future-proof brand expression.
A comprehensive design system that streamlines daily marketing work.
Increased visibility and impact in the market.
How long does it take
Experience has shown that the implementation of a complete process takes from 16-20 weeks. In a start-up meeting, we agree on dates for important milestones and together define which resources are required internally with regard to anchoring and decision-making.
Our process
① Insight
We always start with a zero-point analysis of today's design expression, where our designers analyze the identity's various tools (color palette, fonts, image style, etc.). The analysis is done against a selection of competitors we have chosen together.
Such an analysis gives us a good basis for where the brand is in relation to target groups, industry and position, and provides answers to:
what the identity communicates
how identity is perceived today
how the identity is desired to be perceived
Visual analysis
Recommendation for design development and degree of change for the brand identity
② Planning
Based on insights from the first step, we conduct a strategic workshop. The content of this workshop forms the basis for the brand's design strategy, and will be our management tool throughout the identity process.
Workshop
Design strategy:
Brand personality
Goals and strategic guidelines
③ Design
The design strategy gives us a perfect basis for design development. To build a bridge between strategy and design, we develop a concept as a starting point for three visual directions. We then further develop the design based on the chosen direction.
A visual identity with a graphic toolbox
④ Quality assurance
Once the design is approved, all elements for the brand are quality assured. We prepare regulations and prepare training for key personnel.
Preparation of design regulations
Trademark registration
Launch plan both internally and externally
Evaluation meeting 3 months after launch
Projects with Brand Identity
Artbird
Show yourself
Narvesen
Renewal of a Brand in the Face of a Radical Shift in Retail
BAMA Commercial Kitchen