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Brand identity
Your brand identity is not just a visual presentation; it's a transformative tool. We harness the power of images, shapes and words to bring your brand to life.
Brand identity is a catalyst for change, a way to inspire and connect with your audience wherever they encounter your brand. Using design, we make the brand attractive and define its role.
Brands are like people; they have personalities, they stand for something, and they have a past, a present, and, hopefully, a bright future. Just like people, they are judged on how they present themselves to the world. A brand's visual identity is the most visible and impactful way to express who you are. Through carefully chosen colours, imagery, type, and materials, you can convey what you stand for, distinguish your brand from others, and connect with people who are important to you. Your visual identity is your brand's voice, and we can help you make it resonate.
How We Work
We have established tools and processes that contribute to renewing the identity and communicating the brand strategy. We always start with a visual analysis of today's expression, where our designers analyse the identity's various brand assets (colour palette, fonts, imagery, etc.). This analysis gives us a sound basis for the brand's position towards different target groups and markets. Our analysis gives answers to:
what the identity communicates
how the identity is perceived today
how you desire the identity to be perceived
Our design phase always starts with a creative exploration and development of concepts and visual mood boards, bridging strategy with design.
We explore different design directions and solutions up for discussion. Finally, we always use the visual identity to unify disparate touchpoints and develop a coordinated brand experience.
A Brand Identity Process Starts With Three Fundamental Questions:
What makes you who you are? What makes you authentic, appealing and competitive?
How do you express yourself today? We look at every detail and every surface where the brand is expressed. We summarize by drawing a picture of what makes you who you are today.
Who do you need to be tomorrow? We form a picture of the need for change, which visual expression will future-proof you in the years to come.
What You Will Get
Visual analysis with recommendations for a degree of change
Recommendation for design direction for the brand identity
Brand personality
A visual identity with a graphic toolbox
Trademark registration
Evaluation three months after launch
When We Should Talk?
Your brand doesn't stand out from the competition
Your visual expression is inconsistent across different channels
The identity feels outdated
Why you should trust us
Our extensive experience has successfully guided numerous companies, across diverse industries, in defining their visual brand. Our track record is a testament to our expertise.
Customer benefits
A renewed and future-proof brand expression
A comprehensive design system that streamlines daily marketing work
Increased visibility and impact in the market
How long it takes
Experience has shown that implementing a complete process takes 16-20 weeks. In a start-up meeting, we agree on dates for important milestones and together define which internal resources are required for anchoring and decision-making.