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Brand strategy
What do people say about your brand when you're not in the room? If your answer is 'I'm not sure,' we have work to do.
The difference between brands that thrive and those that don't is simple: Strong brands have control over how the world experiences them. A solid brand strategy empowers you to shape what your customers feel and the impression they are left with.
Why Brand Strategy?
Brand strategy is about aligning the brand with the business strategy.
By aligning marketing, sales, and leadership, we build a brand that supports all business ambitions and ensures everyone works towards a common goal. Our brand strategy process contains six elements to help define your brand's identity and positioning.
How we work
This is an insight-based process in which you, the client, choose how much you want to participate through two workshops. We have been practising this methodology for over twenty years, developing brand strategies for several of Scandinavia's largest companies.
What does the brand strategy contain?
Category description
There should be a clear definition of the category the brand belongs to and who we compete against. Do you offer something unique in your market? This uniqueness can be emotional, making it more difficult for competitors to replicate.
Target group definition
You can have multiple target groups, but the more you have, the harder it becomes to clearly define who you are. What does your core target group want to achieve, and how do you help them accomplish it?
Branded drivers
Drivers are the factors that make the target group choose a particular brand. While there may be several drivers, prioritising them is essential. Price can be a driver, but other factors, such as specific product features, can also influence the choice.
Brand benefit
What benefits does our core target group gain from our brand? We often look for what makes people willing to pay that little bit extra for your service or product compared to your competitors.
Value proposition
How do we express our value proposition in a short and convincing way that motivates the target group to choose your brand?
Brand personality
A brand’s personality consists of human-like qualities and characteristics that enable the target group to recognise it, relate to it, and feel something for it. Without an evident personality, it’s difficult for the target audience to connect emotionally with the brand.
What you will get
More substantial control over your brand by gradually building a differentiated identity. This way, you can plan for success.
It gives you the tools to create emotional bonds with your target audience, enabling your brand to operate on a deeper level.
A brand strategy that directly connects with your business strategy and provides the predictability needed to achieve long-term business goals.
When We Should Talk?
When your brand has lost its spark, you must reignite connections with your customers to drive awareness, loyalty, and growth.
Time frame
8-12 weeks