↰ Services
Design Audit
Are you presenting your best self? Design is about more than just looking good. It's about challenging boundaries and daring to stand out.
Why Brand Strategy?
Standing out is about being different from everyone else. A design audit ties your design resources together and ensures that they reflect the brand's values and goals. You don't buy Coca-Cola because you want a red can, but the colour of the can is one way you know you're reaching for Coca-Cola and not just any cola.
When We Should Talk?
The target audience doesn't recognise your brand to any significant extent
Your brand doesn't stand out among competitors
The visual expression is inconsistent across channels
The identity feels outdated
What We Do
Review of the current identity across platforms
Analysis of the strengths and weaknesses of the current identity
Assessment of how well the identity aligns with the business strategy
Focus on visual trends and opportunities
Identification of ways to stand out
Mapping of visual challenges
Identification of features with potential
Uncovering areas that need simplification
How We Do It
Comprehensive assessment
To ensure consistent use and alignment with the identity, we examine all design elements across platforms, including logos, websites, and marketing materials.
User experience evaluation
To assess whether the design elements provide a cohesive and intuitive experience, we analyse user interactions and feedback, identifying areas for improvement.
Alignment with business objectives
We evaluate how the design elements support business goals, ensuring they effectively communicate the brand's message and values to the target audience.
Competitive analysis
We analyse the design elements against industry standards and competitors, identifying opportunities to stand out and maintain a competitive advantage.
What You Will Get
Strategies to keep the brand relevant
Identification of opportunities for improving design and communication
Modern design tools that ensure the brand remains competitive
Concrete and actionable recommendations for improvements
Timeline
2-3 weeks
Seize the opportunity to make your brand distinct before it goes extinct.