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Design Strategy
Don't waste your brand. Let beauty work for you.Let us show you how harnessing the power of a great design strategy can work wonders for your brand.
We outline an approach and guidelines for your brand design that aligns with your company’s goals and objectives—a tailored blueprint for your brand’s design process.
Why Brand Strategy?
Make sure your brand behaves like it should across channels. Your identity may feel outdated.
Ensuring everyone in your organisation is working within a defined framework and guidelines helps ensure you understand how to present your brand effectively and develop it for the future.
What You Will Get
A document that defines what your brand should achieve through the use of design
Define which resources should be maintained, which areas should be improved, and how you can differentiate the future identity.
What Does the Strategy Contain?
Brand identity and positioning
Brand vision and mission, brand values, personality, and target audience
Design principles and guidelines
Core design principles, visual identity guidelines, and voice and tone
User experience (UX) strategy
User research, personas, user journeys, scenarios, and information architecture
Design process and workflow
Design Process, Roles and Responsibilities, Tools and Resources
Prototyping and testing
Prototyping Guidelines, Testing Methods and Iterative Improvement
Implementation and execution
Design Handoff, Quality Assurance, and Launch Plan
Measurement and evaluation
Key performance indicators (KPIs) and continuous improvement
Governance and maintenance
Design Governance, Documentation and Resources
Market analysis
Competitor analysis, industry trends, and SWOT analysis
Introduction and objectives
Purpose of the strategy, goals and objectives .
When We Should Talk?
Visibility is a challenge in the competition
Your visual expression is not consistent across different channels
The visual identity feels outdated
Time frame
3-4 weeks
What do you have to do?
We need a good conversation and all the background information you have about your brand to ensure we fully understand the challenges it faces.
If you think your brand deserves a little extra care to flourish, we'll help you plan for it. Contact us.