Employer branding is not about recruiting new employees. It is about differentiating and positioning a brand clearly in the job market, so that you become both attractive and relevant as an employer for the right people. And then you are not only addressing potential new employees, but also existing employees and former employees.
Focus on people
To be successful with employer branding, a strategy must be developed for what you are trying to achieve and how you are going to achieve it. An employer brand strategy should help to bring awareness into all parts of the company's work to both attract and retain the best employees in a highly competitive market.
The strategy should be clear about the company's strengths towards the different target groups, provide guidance for messages towards each target group, and ensure that communication is holistic. The strategy must be well anchored internally.
"Every company needs new, fresh blood, and I am proud to say that thanks to Mission's help, EVRY is flourishing. We have managed to attract talent of such caliber that it strengthens our expertise and provides our customers with world-class services."
Trond Vinje
Executive Vice President, Human Resources - EVRY (2019)
Why would anyone want to work for you?
Customer benefits
A strategy that guides the company step by step on how they can become the most attractive employer.
Tools, communication and training that enable you to attract, retain and develop talented employees.
How long does it take?
Experience shows that completing a complete process takes 9-12 weeks.
Our process
① Insight
To develop an employer brand strategy, we need to have a good understanding of the current culture, desired culture and perception of the brand among both employees and job seekers. We therefore analyze recent and ongoing recruitment activities and study findings from employee surveys and brand studies.
In-depth interviews with management, employees and job seekers
Survey of employees and managers - perceptions of culture
Survey of job seekers and employees - brand perceptions
Challenges and opportunities for employer branding
② Define
Based on the insights from the previous phase, we prepare an employer branding report that forms the basis for a workshop with the working group. Here, we work on developing the content for a new strategy through four main tasks.
Employer Branding report:
Goals for employer branding efforts
Results of cultural mapping
Brand mapping results
Identified qualities that make the brand attractive
Benchmarking against competitors
Current position with the target audience
Workshops:
Target group profiles developed for employer branding work
Role and value creation towards target groups, our advantages
Desired position with the target group
Defined areas for improvement
③ Develop
Based on conclusions from the workshop in the previous phase, we prepare a draft strategy, which is processed and concluded in the workshop together with the working group.
Workshops:
Employer Value Proposition (EVP)
EVP story
Visual employer brand concept
Drivers for success with employer branding efforts
Employer brand strategy
④ Activate
Employer branding works from the inside out. If employees don't support the credibility of the message, external parties won't support it. We therefore develop a communication plan with presentations to various internal target groups, bringing all employees together about the new direction.
Plan for how to attract and engage the prioritized target groups
Employer brand presentations for managers and employees
Projects with Employer Branding
E-book Employer Branding
All you need to know about employer branding
Kongsberg
Shape a new corporate culture to create a sustainable future
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