Employer branding is not about recruiting new employees. It is about differentiating and positioning a brand clearly in the labor market, so that you become both attractive and relevant as an employer for the right people. And then you address not only possible new employees, but equally to both existing employees and former employees.
Focus on people
To be successful with employer branding, a strategy must be drawn up for what you want to achieve and how to achieve it. An employer brand strategy should help to raise awareness in all parts of the company's work to both attract and retain the best employees in a highly competitive market.
The strategy must be clear about the company's strengths in relation to the various target groups, provide guidelines for messages to the individual target group, and ensure that communication is comprehensive. The strategy must be well anchored internally.
"Every company needs to be infused with new, fresh blood, and I'm proud to say that thanks to Mission's help, it's flourishing at EVRY. We have been able to attract talent of such caliber that it enhances our expertise and provides our customers with world-class services."
Trond Vinje
Executive Vice President, Human Resources - EVRY (2019)
Why would anyone want to work for you?
Customer benefits
A strategy that guides the company step by step to how they can become the most attractive employer.
Tools, communication and training that make it possible to attract, retain and develop talented employees.
How long does it take
Experience has shown that the implementation of a complete process takes from 9-12 weeks.
Our process
① Insight
To develop an employer brand strategy, we need to have good insight into what characterizes today's culture, desired culture and perception of the brand among both employees and job seekers. We therefore analyze recent and ongoing recruitment activities and study findings from employee surveys and brand studies.
In-depth interviews with management, employees and job seekers
Questionnaire employees and managers - perceptions culture
Questionnaire job seekers and employees - brand perceptions
Challenges and opportunities for employer branding
② Define
Based on the insight from the previous phase, we prepare an employer branding report that forms the basis for a workshop with the working group. Here we work with the development of the content of a new strategy through four main tasks.
Employer Branding Report:
Objectives for employer brand work
Results cultural mapping
Brand mapping results
Identified qualities that make the brand attractive
Benchmarking against competitors
Today's position with the target group
Workshop:
Target group profiles developed for employer brand work
Role and value creation for the target groups, our benefits
Desired position with the target group
Defined areas for improvement
③ Develop
Based on conclusions from the workshop in the previous phase, we prepare a draft strategy, which is processed and concluded in a workshop together with the working group.
Workshop:
Employer Value Proposition (EVP)
EVP story
Visual employer brand concept
Drivers to succeed with employer brand work
Employer brand strategy
④ Activate
Employer branding works from the inside out. If employees do not substantiate the credibility of the message, external parties will not give their support. We therefore prepare a communication plan with presentations to various internal target groups, which brings together all employees about the new direction.
Plan for how to attract and engage the priority target groups
Presentations of employer brand for managers and employees
Projects with Employer Branding
E-book Employer Branding
All you need to know about employer branding
Kongsberg
Shape a new corporate culture to create one sustainable future
EVRY