Choosing the right name for your product, service or company is one of the most important choices you make. We help you develop a name that is strong enough to become a brand. A well-thought-out choice and the right wording can add meaning to a business and make it stand out from the competition.
Method and magic
Many people find naming processes fun, but find it difficult to make decisions. In such cases, it's a good idea to consult an external party who is able to see the problem from the outside and not make decisions based on opinion.
We have developed an insight-based working methodology that will help you create a good and strong brand name that stands the test of time and can contribute to your brand's success.
"With the new logo and branding, we've managed to establish a completely different visibility to what we had before. It has also helped to build a very strong and good culture internally in the company. This has been absolutely crucial to our success in achieving the strategic goals we've had as a business in recent years."
Torgeir Kristiansen
Executive Vice President Communication and Society - Sporveien (2021)
Do you have the brand name that gives you an edge in the market?
How we work
We use an insight-based process where the client chooses how much participation they want in the process. Our process has been used to develop brand names for more than 20 years.
Customer benefits
A name that has the property of becoming a brand name.
Assistance in getting the name trademark protected.
Names that can help differentiate the company in the desired direction.
How long does it take
A normal process for name development will usually take approx. 5-9 weeks.
We can also run phases 2 and 3 as a sprint process over 5 working days. Phase 1 will then be completed in 3-4 weeks.
Our process
① Insight
Choice of name is subjective, and emotions are often involved. Therefore, it is important to establish a set of decision criteria for the choice of name, so that it is not based on perception. We familiarize ourselves with the situation of your company / service / product, look at the role, position and personality and carry out a competitor analysis. Based on the surveys, we arrange a workshop to together define a set of naming criteria.
Workshop
Naming strategy
② Ideation
Name development should be fun, and in this phase there are good opportunities to involve the employees in the process. With or without help from the client, we will through our defined process produce name ideas and concepts, and process these so that we are left with a handful of final candidates.
Edited list of name suggestions
③ Quality assurance
We check our ideas and concepts thoroughly to assess various options in advance of the final decision. A good name must work on many levels, and in this phase we qualify the best candidates against the criteria we have defined and evaluate them against possible associations. Potential domains should be available, and the name must fulfill the necessary trademark rights in applicable markets. Once the quality assurance is done, it is time to make a decision.
Linguistic analysis
Preliminary investigation by the Norwegian Patent Office
Domain search
④ Registration
By registering potential domain names and applying for trademark protection, we secure exclusive rights and prevent others from using - or abusing - the name you own.
Domain registration
Trademark protection
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