↰ Services
Tone of Voice
Listen to your brand. Does it sound the way it should? Your brand's tone of voice is how you express your identity and communicate your unique message to the world.
Your tone of voice reflects your brand's personality—whether friendly, formal, funny, honest, cheeky, bold, or understated. Like people, brands have distinct personalities that resonate with their audience, building trust and connection.
Why Tone of Voice Matters
Tone of voice is the secret sauce that transforms communication into memorable experiences, driving engagement and differentiation in a fast-paced digital landscape.
At Mission, we specialise in brand language services where skilled writers develop a tone of voice that suits your communication style, making it easier for people to understand and choose you.
Our Approach
Audience analysis
We delve into your target audience by analysing their demographics, psychographics, behaviours, and preferences. By gaining insights into how they communicate and what resonates with them emotionally, we tailor your tone of voice to forge a stronger connection and engagement.
Defining personality
We ask you what values you stand for and what personality traits embody your brand? Whether playful, sophisticated, authoritative, or compassionate, we ensure your brand aligns seamlessly with these core attributes.
Competitive analysis
We thoroughly analyse competitors' tone of voice and communication strategies. Identifying gaps and opportunities in the market allows us to create a unique voice that stands out while resonating with your target audience's needs and preferences.
Development of guidelines
After clearly understanding your audience, brand identity, and competitive landscape, we establish comprehensive guidelines for your tone of voice. These cover everything from preferred language and vocabulary to style and tone, ensuring consistency across all communication channels—be it social media, marketing materials, customer support, or internal communications.
Iterative refinement
Developing a tone of voice requires continuous refinement and adaptation. We stay attuned to audience feedback, market trends, and shifts in your brand's objectives, regularly reviewing and assessing the effectiveness of your tone of voice across various touchpoints.
What You Will Get
Guidelines for copywriting
Brand vocabulary
Key messages
Brand stories
Training
When We Should Talk
When there is a lack of clear guidance for teams developing your communications.
When inconsistency in writing across different media becomes apparent.
When your customers do not engage with your content.
Timeline
6-8 weeks
Share your dreams, visions, and aspirations, and let us help shape your brand's unique voice.