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Web Audit
Ensure your online presence helps you reach your targets. We take your website apart and check if it fires on all cylinders according to your strategy.
Compiling a web audit allows for a thorough look at design, content quality, user experience, SEO effectiveness, security, and accessibility, among other things.
This Is What We Do
We examine your infrastructure. Is it fully optimised for your goals and what you want to achieve? Are there issues or challenges that should be addressed, and resolved?
We analyse your code. Is it well-structured, properly written, thoroughly tested, and easy enough for you and your employees to maintain?
This leads us to a technical SEO audit, which includes reviewing the site and page structure to identify errors and opportunities for improvement. And, we never forget UX – does the site balance business goals with user needs? The audit includes:
Then, on to analytics—we look at the data you're capturing, what it tells us about your site, and how it performs. For example, should you prioritise mobile over desktop design?
We perform a site performance audit to measure and analyse page load times to uncover structural, technical, or content-based issues.
Keyword analysis
Content analysis
Technical barriers
Links
What You Will Get
Analytics review
Traffic analysis, user behaviour, audience analysis, content performance, conversion analysis.
Site performance audit
Analysis of loading time, server and hosting performance, and caching mechanism.
Technical SEO audit
Crawlability and indexability, site architecture, site speed and performance, technical on-page SEO, image optimisation.
UX assessment
Heuristic evaluation of the website, WCAG assessment, evaluation of navigation and user interface, evaluation of information architecture, image optimization, user testing, competition analysis.
Design and aesthetics
We look at formal language, layout, typography and overall expression to give our professional assessment of how the website today reflects the brand.
Recommendations
We'll provide an actionable to-do list based on the seven above points. The action plan includes an estimated cost for implementing the suggested measures.
Code inspection
Code quality, structure and organisation, Syntax and standard compliance, performance optimisation, error handling, and compliance with industry standards.
Infrastructure assessment
Hosting environment, CMS, database management, front-/backend technologies, security measures, backup, and disaster recovery.
When We Should Talk?
Load times on your website could be better
The website is not optimised for mobile
SEO performance has dropped
Changes and updates to the site take too long
Why Do I Need a Plan?
You need to discuss the implications of the ‘diagnosis’ in terms of costs and time with your current developer.
You need an overview and an estimate to bring into internal budget negotiations.
The action plan will provide you with a clear list of improvement areas to discuss with a new developer.
Timeline
2-3 weeks
What do we need to do?
Pour a cup of coffee, put on our headphones, and get going. See you in a few weeks!
What do you need to do?
Nothing, except ordering the service!