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Web Strategy
Web strategy is the plan that ensures that websites are in line with company strategy and deliver real value.
"A solid web strategy helps you achieve your business goals more effectively. By clarifying your message, target audience, and content early on, you save time and costs, while making the result more accurate."
Why Brand Strategy?
To create a website that not only looks good but also delivers results, you need a solid web strategy at the core. We focus on usability and relevant content that ensures conversions. By understanding your customers on a deeper level, we can customize the user experience to achieve maximum impact.
This means that your website is not just visually functional, but is an integral part of your business strategy. Our holistic approach to both content and SEO ensures long-term visibility and success, so that you are not only visible today, but also stand strong in the future.
This Is What We Do
We map your business goals and ensure that the website strengthens your brand and supports your business ambitions.
Establish a clear strategy for how the website can support business goals.
Mapping prioritized target groups, their needs, challenges and expectations
We develop a plan for how the website will motivate visitors to perform desired actions.
Develops a content plan that ensures clear communication and prioritization of the most important messages
What do you get?
Insight report & measures
You will receive a thorough report with insights into how the content is structured, how users navigate, and what optimization opportunities exist. Based on the findings, we provide concrete recommendations for improvements regarding content structure, user experience, and conversion.
Increased conversion
Targeted recommendations for how the website can generate more actions, whether it's leads, sales or signups.
Measurable results
Suggested KPIs and metrics to assess user engagement, conversion, and website performance over time.
Engaging content
Practical guidelines for how to write engaging and user-friendly content that supports the website's goals.
SEO optimization
We prepare a plan for how the website can achieve the best possible visibility in search engines.
Content plan
An optimal structure for the content on the website, ensuring clear communication, intuitive navigation and a better user experience.
Strategic direction
A comprehensive strategy for how the website will support business goals, strengthen the brand and improve the user experience.
What do I have to contribute?
In order for us to create an effective web strategy, we need insight into your business. You should contribute:
Overall business goals and what role the website plays in your strategy.
Knowledge of your target audience and existing customer insights.
Any analytics, existing content structure or data from the current website.
Thoughts about what actions you want website visitors to take.
When We Should Talk?
Before you redesign or launch a new website
If you are unsure how the website supports your business strategy
When you're unsure about what kind of content you should publish
When website visits are decreasing or low, or not generating enough leads or sales
If you've made it this far, you know what you need to do. Get in touch – we're ready to get started!
Time frame
2-3 weeks