Eika - Retail concept

How to forge stronger ties with local banks' customers?

As part of our ongoing development of the Eika brand, Mission was set to design a retail concept for the local banks in the Eika alliance.

The purpose of Eika is best described with the phrase "By your side", which reflects their promise to support the local banks and the people who use them. This is done, among other things, by ensuring that they have access to first-class financial resources and opportunities. To reintroduce a higher level of service, Eika has gone in the opposite direction of the trend that removes banks from central areas in the local community and instead focused on the local banks' physical presence.

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Services:

Retail branding

Solution

We came to the conclusion that the interior needed to give the visitor a sense of accessibility and therefore took the step completely away from the authoritarian signals that traditional banks often send. The result is a more open and inviting atmosphere. We define the premises based on the following intuitive, functional zones: reception, waiting areas, meeting points and open office areas, all done in a way that frees customers to the area they are going to and gives them a comfortable environment to have meetings in. A conscious use of furniture, lights and plants create an area that gives customers a good reception. Here, comfort, accessibility and flow are facilitated, but at the same time the solution provides an opportunity to talk privately and undisturbed.

The concept uses furniture and decorations in a balanced and modern way and in a natural Scandinavian aesthetic. Soft materials such as felt and naturally enough oak are introduced. A key element in the decor is the handmade prints that show the annual rings in the oak tree. These represent strength, growth and the long lines. Thinking long-term.

Result

The concept has been used in several premises and has been an extensive success. There is great interest in implementing the retail concept with the management of all 80 alliance banks in the coming years.