Retail Branding

To create unique shopping experiences in the store

The need to build compelling customer experiences is never more critical than in the retail space. It is often the only opportunity to give the customer a physical experience of your brand.

Best in store

We collaborate with our clients to create shopping experiences that drive sales, build loyalty and establish a distinctive position in the customer's mind. From individual concept stores to nationwide chains; we work to ensure that the brand engages where people come into contact with it, whether in physical stores or online.

Increasing competition from e-commerce has given many players in the retail industry reason to think carefully. By using the best aspects of online shopping and safeguarding the key qualities of physical stores, we work to exceed customer expectations. Equally important is investing in the people who work in the store.

“Our customer experience is a paradox. We want customers to enjoy shopping, but that means spending minimal time in shop. Thanks to Mission we’re achieving both.”

Stian Breivik
Category and Marketing Director - Reitan Convenience (2021)

Why do customers prefer to shop online? What does your physical store need to do to increase traffic?

Customer benefits

Shopping experiences that increase sales
Loyal customers
Committed store employees

How long does it take

Experience has shown that the implementation of a complete process takes from 12-16 weeks. In a start-up meeting, we agree on dates for important milestones and together define which resources are required internally with regard to anchoring and decision-making.

Our process

① Insight

Whether we are developing a campaign for one store or a full retail concept, we start by examining the customer and the industry. These can be street interviews, study trips or workshops with the customer. Our goal is to define the challenge, understand the customer journey and identify the customer's needs and drivers.

Customer insight
Evaluation of the current retail concept

② Concept

The design process is a chance to explore, uncover new possibilities and test the limits of your brand. We work with graphics, tone-of-voice, video, structure, lighting, form and materials to create a fully immersive experience for the customer.

Customer flow
Concept development
Interior design
Sketch-up drawings
Material selection

③ Prototyping

The complex environment within retail requires that you test carefully before rolling out the solution. With the help of advanced 3D models, testing of materials and physical prototypes, we can verify the experience and functionality the design is to express.

Prototyping
Development of pilot store

④ Implement

Through collaboration with architects, shop fitters, logistics and planners, we ensure that the design comes to life exactly as intended. Moving forward we develop environments to be flexible, adapting to seasonal needs and marketing activities allowing the space to engage with customers throughout the year.