Schjødt - Brand identity

A first-class identity for a first-class service

Services:

Schjødt had a goal of being perceived as one of the most important law firms in the country. They were both large and reputable, but quite invisible. The brand identity was not in line with the expertise and what the company provided of first-class services.

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Challenge

One of the main goals of the profile was to create an identity that reflects Schjødt. It should seem that this was a first-class law firm, which among other things led to a focus on details, printing techniques, and quality materials.

Solution

A knowledge company is nothing without its employees. They are the very core. This is evident in the fact that we have focused on portraits of the lawyers. The profile extensively uses magnificent images from the various areas of knowledge. In these pictures we have placed portraits of the expertise in the field. The portraits complement the evocative images and create personality and closeness.

The way the name Schjødt is spelled could be experienced as a challenge for an actor who works 50% outside the country's borders. Instead of suppressing this, we chose to embrace the peculiar. The letter Ø represents something exotic and distinctive Norwegian, something we have emphasized by letting it form the basis for the new design element - the diagonal line.

Result

The lawyers in Schjødt were able to report increased attention and very positive feedback both in Norway and internationally when they presented a new profile. We should not exactly take some of the credit for the fact that income increased by 14% the following year, but it was nice. In a way, the digital surfaces, the modern materials and the upgraded expression have lifted the profile into the 21st century.