Morag Myerscough looks to inspire sustainability engagement on Oxford Street

From Designweek and written by Abbey Bamford

Morag Myerscough has designed an aerial installation of 105 flags which spans the length of London's Oxford Street to draw attention to The Clean Power campaign.

The Clean Power campaign is an extension of the #TOGETHERBAND movement, which has run since 2015 and aims to find ways to humanise the United Nation's 17 global sustainability goals.

#TOGETHERBAND commissioned Myerscough and worked alongside the New West End Company – a business partnership of 600 UK and international companies, anchored by Bond Street, Oxford Street and Regent Street – to bring the project to bear.

Myerscough explains that when she was approached by the Clean Power team, she was already transitioning into a more sustainable lifestyle herself. "It was perfect timing for me and lined up with what I had been thinking," she adds.

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Credits

Client: Bottletop

Creatives: Morag Myerscough and Oliver Wayman

Agency:

Source: Designweek