Creative Futures – a new awards competition to re-imagine the communications of tomorrow
The drum and Canon, along with an expert team of marketing industry and technology stakeholders, have collaborated to launch a bespoke awards competition to celebrate the future of omnichannel marketing excellence and emerging talent at the vanguard of customer-centric communications.
The competition will champion those at the forefront of new ideas that are purpose and sustainability-driven, and that combine data and creativity to deliver measurable impact.
Brand new for 2022 as part of The Drum Social Purpose Awards, Creative Futures is a free-to-enter competition, open to students and junior creatives who are poised to rise through the ranks and redefine the marketing communications of tomorrow.
Entrants will be invited to create and design an omnichannel marketing campaign across multiple touchpoints, responding to a competition brief for a leading brand, which has been curated by a specialist working group. This will include data-driven, in-home print media, such as direct mail, door drop, partially addressed mail, insert marketing, as well as complimentary digital channels. Throughout the entry process, shortlisted entrants may also have an opportunity to attend a series of mentoring workshops – offering a true value exchange by learning from some of the best in the business.
Credits
Source: The Drum