Artbird – Brand Identity
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"We make art accessible to people of all personalities, inspiring them to create homes as unique as they are."
ArtBird's target group is as broad as their range of motifs. Using their website should make it easy for anyone interested in wall art to decorate their homes. ArtBird wanted to inspire customers to express their personality through art, choosing from their large selection of pieces at excellent prices. Our goal was to create a distinctive brand that stands out in the 'poster' market and, just as importantly, does not compete for the attention of the wall art itself.
The identity is built around the name. By modifying the letter T, we created an iconic symbol. The little bird is elegantly and playfully implemented in the name feature. However, the bird needed a voice. So with a twinkle in the eye, we developed a language that suits the brand and sets ArtBird apart from the competition. The idea behind the concept is to visualise how a digital brand can be combined with the traditional poster/print world. We chose the art frame - 'passpartout' as a visual element. The frame contributes to interesting compositions.
Overall, the visual tools create a friendly, welcoming personality, and a clear framework for the art.
"Mission surprised us positively - they delivered a genuinly great analysis, showed diversity in their creativity, and the concretisation was exemplary - all to the great benefit of the development of our brand platform. We have recommended them to several of our best friends. "
Alexander Kjær, Chairman of the Board of ArtBird
(2021)
