The Grieg Group - Digital Branding
Engagement Through Storytelling
Delivered
Requirements mapping
Content mapping
UX and UI design
Prototyping
User testing
Content production
Content implementation
Editor training
Publishing
Intro
The Grieg Group's vision of bringing all companies together under the banner of "One Grieg Group" was the starting point for building a solid multi-site solution, suitable for many editors and from the various companies in the group. Extensive work was done to map all existing websites, assess their strengths and weaknesses and, not least, take into account the needs and ambitions of all the companies. In this way, we and each project group at the companies gained insight into how we could use new websites more actively to inspire and engage different target groups, including through storytelling.
Challenge
Although several of Grieg Gruppen's websites initially shared the same template for layout, the sites had developed in different directions over time. In addition, an older, complicated publishing solution had meant that few had the opportunity to update the content and several websites had been left untouched for a long time.
A desire for renewal, both visually and not least in relation to the role the websites should play for the companies, meant that something had to be done.
Solution
An updated and modern design was developed to clarify and strengthen the brand's identity. The system was developed with a number of modules to accommodate all the companies' needs, allowing each one to highlight and strengthen its position in the market while appearing as one cohesive brand.
An intuitive and educational publishing tool was adapted so that multiple editors could use the solution and content could be cross-published across pages.
Result
Grieg Gruppen and a total of 9 subsidiaries have received help to launch their new websites in the new template. Several internal editors have collaborated with Mission on the new architecture and content.
The result is that the website is perceived as unifying in terms of building the Grieg Gruppen brand.
In addition, new content in the form of articles, stories, photos and videos have made the pages Grieg's most important channel for inspiring and engaging customers, partners and employees.
"Together with skilled professionals at Mission, we have managed to bring together the relevant companies around a single solution and a coherent expression. The web solution has given us an effective tool for strategic communication. We are delighted with the result!"
- Marte Leirvåg, Manager Communications and Public Affairs
