Notto- Digital branding
Notto - revealing a new identity
Services
Background and legacy
Founded in the 1960s, Notto has grown to become Norway's leading provider of sun shading, curtains, carpets, acoustics, and window films. Over the years, Notto has built an unparalleled reputation, consistently setting industry standards for both quality and innovation.
Their expertise has been sought by some of Norway's most prestigious clients, including the national broadcaster NRK, the global industrial leader Norsk Hydro, and the renowned Munch Museum. Each of these partnerships has further solidified Notto's position as a trusted name in the industry, recognized for its ability to seamlessly merge functionality with aesthetic excellence.
A visual identity reflecting core business
At the heart of Notto's brand is a visual concept that is as innovative as it is representative of their core business. Their expertise in sun shading and curtains inspired a design and layout system that reflects the very nature of these products. The concept is rooted in the idea of revealing and concealing-just as curtains rise and fall, or blinds are drawn open and closed, Notto's visual identity mirrors this movement.
The design strategy gradually reveals or hides elements of the brand-such as the logo, images, and other graphic content-creating a dynamic approach that adds interactivity and depth to the visual experience. This movement creates a strong metaphorical connection to the services Notto offers, transforming the motion of curtains and blinds into a visual language that communicates the company's commitment to both functionality and elegance.
Translating concept into practice
In practice, this design concept is executed across a variety of media and platforms, from digital interfaces to printed materials. On websites, for instance, elements may slide into view as the user scrolls, simulating the gradual reveal of a curtain being drawn. In printed materials, overlays and foldouts recreate this effect, allowing readers to engage with the content in a tactile and almost theatrical way.
The color palette and typography chosen for Notto's branding further enhance this concept. Soft, muted tones evoke the feel of natural light filtering through fabric, instilling a sense of calm and sophistication. The typography is clean and modern, with enough weight to command attention without overpowering the dynamic visual elements.
From Idea to Excitement
This visual identity both reflects and elevates Notto's core values and business. By drawing inspiration from their key products-sun shading and curtains-we have translated these into a dynamic, interactive design language that captures the essence of both innovation and tradition.
