Checklists
Here you will find useful lists that you can use to do the first part of the preparatory work yourself. In addition to the checklists, you will find links to articles that elaborate on the various topics.
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Define where you see yourself in the future
Make room for change?
Include everyone
Integrate the brand
Practical details
Prepare the launch well
Internal launch
External launch
Letter of intent
Keep pace
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Who are your disloyal customers?
What gap is there between the needs of disloyal customers and the range of products and services you offer?
Chart bad costs versus good costs.
Are there any advantages in segmenting stores into different store concepts?
Find out the customers 'needs and wishes through active use of the employees' dialogue with the customers.
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Give a clear description of the brand
Create an understanding of your working life, the type of people you are and describe the work environment
Describe the company's social responsibility and social awareness
Make the career opportunities in the organization visible
Describe general benefits and advantages
Provide tips on how to apply for vacancies
Share links to social media in connection with recruitment activities
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Do people use the physical store as a showroom and then shop online?
Do you have an omnichannel strategy today?
Do your marketing channels work in teams and support each other?
Is there a fluid transition between physical store and online store
Is your store a piece of jewelery or a stain in the local community
Do your customers only shop with you, or do they go to the competition as well?
Does the relationship with the customers extend beyond the actual purchase?
Do you give people a good feeling to shop in your store?
Do customers feel that you know them personally?
Have you done everything you can to make it easy to shop with you?
When was the last time you introduced something completely new to the store?
Can your employees talk about the brand in their own way?
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Know yourself
Recognition
The first impression counts
Information architecture
Hicks Law
Forgiveness in design
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Desire to change
Outdated
Factors
Implementation
Establishment
Cost