Checklists
Here you will find useful lists that you can use to do the first part of the preparatory work yourself. In addition to the checklists, you will find links to articles that elaborate on the various topics.
-
Define where you see yourself in the future
Creating space for change?
Include everyone
Integrate the brand
Practical details
Prepare the launch well
Internal launch
Remote launch
Letter of intent
Keep the pace
-
Who are your disloyal customers?
What gap is there between the needs of disloyal customers and the range of products and services you offer?
Chart bad costs versus good costs.
Are there any advantages in segmenting stores into different store concepts?
Find out about customer needs and wants through active use of employee dialogue with customers.
-
Provide a clear description of the brand
Create an understanding of your work life, the type of person you are and describe the work environment
Describe the company's social responsibility and social awareness
Make career opportunities visible in the organization
Describe general benefits and advantages
Provide tips on how to apply for job openings
Share links to social media in connection with recruitment activities
-
Do people use the physical store as a showroom and then shop online?
Do you have an omnichannel strategy today?
Do your marketing channels work together and support each other?
Is there a smooth transition between physical store and online store?
Is your store a jewel or a stain on the local environment?
Do your customers only shop with you, or do they go to your competitors as well?
Does the relationship with customers extend beyond the purchase itself?
Does it make people feel good to shop in your store?
Do your customers feel like you know them personally?
Have you done everything you can to make shopping with you easy?
When was the last time you introduced something completely new to the store?
Can your employees talk about the brand in their own way?
-
Know yourselves
Recognition
First impressions count
Information architecture
Hick's Law
Forgiveness in design
-
Desire to change
Outdated
Factors
Implementation
Establishment
Cost