Evo - Brand identity
Simple quality training in urban downtown areas
Services:
Behind every great name there is a great idea. EVO had an idea about redefining the fitness industry. They wanted to provide a focused training solution where you don’t have to pay for services that you don’t use. The pieces fell into place when we developed the name EVO. The name appeared simple, modern and appropriate for a concept that was to be launched in several markets across Europe. Today, they have more than 60 centers in five different countries. We also developed the logo and the visual identity.
Challenge
The fitness market has grown strongly in the last decade and fitness centers have expanded and established themselves in Scandinavia. The established chains add more services, which is reflected in the price. The client saw that there was room for an alternative training market and contacted Mission to get help with the realization of the idea.
Solution
A new concept was developed, where smaller fitness centers located in urban areas could offer quality training at a fraction of the price. This concept needed an identity that reflected a simpler training offer. Mission called the new brand EVO to focus on the development of the individual and the market.
The visual identity reflected a simple training offer without losing the sense of quality. Colors, material choices and language were combined to provide a modern and welcoming training experience.
Result
The new identity has been fundamental in the progress of the establishment of EVO by securing investments, quickly attracting new members and expanding the fitness centers to key locations.
"Finding the right name and building the right brand was extremely important to gain members and further develop our concept. With the help of Mission, we have created an effective brand that can take credit for a significant part of our continuous growth. "
Kim Jordsjø - Marketing Director and partner, Evo Fitness
(2021)
"I knew Mission before, and even though we had limited funds at the time, it was important for us to put good money into a good start and get the right position in the market from day one."
- Kim Jordsjø, Member of BoD and Executive Advisor EVO Fitness
(2021)