Your brand tells the world who you are, do you have a strategic intent?
All companies have a brand. Smart companies are aware of this and understand that brand development is an important tool for the company if it’s used correctly. They use their brands strategically to achieve the desired effect.
Why do you need a brand?
All companies have a brand, whether they know it or not. From the day you start your company, its name, its product and the way in which you present the company indicate something about what kind of business you represent.
Smart companies are aware of this and understand that brand development is an important tool for the company if it’s used correctly. They use their brands strategically to achieve the desired effect.
As the company develops, it will encounter several communication challenges beyond, for example, the need to increase sales. This can be anything from entering new markets to standing out from the competition. The company may want to hire people, and will then be eager to use the brand as a spearhead in relation to recruitment.
Another scenario could be that the company needs to raise capital and thus uses the brand consciously to attract investors. A clear and strong brand is a value that puts you in touch with people who mean something to you, shows who you are, creates dialogue and not least sets the agenda.
Checklist
Has your brand been designed with a strategic intention in mind?
Are you using your brand to achieve business objectives?
Do you assess your objectives regularly? Will your brand help you to achieve them?
