What differentiates the companies that attract and retain the best talent? A strong Employer Value Proposition (EVP) is key. Find out how to create a compelling EVP and why it's crucial for success in the job market.

In times of difficulty, businesses frequently prioritise their attention on finances, strategy, and talent. Nevertheless, it is crucial not to overlook the importance of design. Design isn't merely a luxury; rather, it is a vital element, acting as a guiding light for innovation, resilience, and transformation.

Strategic courage is the ability and willingness to take calculated risks and make tough decisions to achieve long-term goals. Unfortunately, Norwegian organizations often lack this willingness. They focus on everyday problems and are too slow to seize opportunities.

The brand platform serves as the heart of your brand strategy. It defines your brand's DNA, personality and how it naturally expresses itself. This article explores the six key components of a strong brand platform. We hope it will help you build a solid and authentic brand.

Six principles for creating the ultimate customer experience. Use insight and good expertise so that you create the best customer experiences! In the article, we show good examples of how you can work purposefully with branding.

Employees are your most important brand ambassadors, which is why you should start communicating with them first. We look at how you can develop a better reputation by focusing on internal branding.

Even though we live in a thoroughly digitized world, we have a need for personal, genuine and credible brands. An article that deals with the digital versus the physical.

Successful brands gain strength in a clear strategy.

In this article, we reflect on the concept of design and the role of the designer in developing good design.

Because maybe it's about much more than just the design itself?

This year we celebrate two significant anniversaries that stand in the sign of design and innovation. In this text you can read about the power of ideas and about how creative people almost stand on each other's shoulders throughout history. We do not know if these people have created a dent in the universe, but we can promise that it at least feels that way.

Art, construction, design and much more depend on the eye that sees. Design can be about so much and there are different tastes for each of us. It is important to keep in mind that your taste can be a nuisance to others and vice versa.

Language can emerge as the differentiating factor when the visual expressions among competitors start looking too similar.

Every company needs direction. They need to know what they stand for and play to their strengths. The same can be said for brands.

Several companies are investing in projects that are close to their hearts to nurture more creativity in the workplace.

Is Pride a brand of its own, or is it the best friend of other brands?

Our reflections and recommendations for a demanding time for many companies and brand leaders.

Are you planning to go public? Then you should position the brand so that you stand out from competitors.

With the Dream Crazy campaign, Nike provides support in a political debate on inclusion and integration.

By creating a unique branding experience, you win customers over and over again.

Many people talk about design trends and forget to focus on long-term branding. But it is possible to succeed with both.