Smart marketing and communication pays off

Marketing need not cost a fortune but make sure you know your target groups well and choose your marketing channels carefully. By not tailoring your message you risk packing even more information into a flow that is already already jam-packed.

Are you tired of shouting and not being heard?

Is your product or service in place, well worked out and sharpened toward your target group, but you still haven’t had a bite?

Have you thought that it could be because you are communicating too many messages to a poorly defined target group. Spreading thinly means that the message loses its impact and in the worst case does not reach it at all.

Sharpen the message to your target groups

As with so many things in life, we believe it is wise to choose your punches. Decide what, for you, is the most important thing to be communicated and be mindful of which target groups it will be of most interest to. Don’t throw away valuable marketing material where it won’t meet its mark. In the worst case you’ll waste money and irritate potential customers.

In our experience, those responsible for communications also tend to work in production, finance and administration. Unfortunately communication often ends up at the bottom of the list of priorities and has to bow to stronger interests from other quarters. It speaks for itself that such communication is unlikely to meet its mark.

“Are you contributing to the litter bin, or are you communicating something really meaningful to your target group?”

When you only have a few seconds to capture people’s interests, words and images become extremely valuable. At Mission, we work systematically with our customers to establish what the most important communication should be. Marketing and communication at its base concerns choosing one thing over another. Unfortunately we often perceive this is not the case in today’s information society where we are bombarded with marketing messages. Are you contributing to the litter bin, or are you communicating something really meaningful to your target group?

Smart marketing doesn’t need to cost an arm and a leg

Don’t despair if you have a limited budget – marketing costs less than it used to. Thanks to social media you can reach out to your unique target group in an inexpensive and smart fashion. We recommend that you produce content which is in keeping with the core meaning of your brand. Be personal, engage and create a dialogue with your target group. One of the great things about social media is that you get direct feedback from your target group, giving you the opportunity to get even better. Talk about creating brand ambassadors!

Invest in a brand guide

There is no need to worry about diluting your brand because you occupy many positions. At Mission we have developed a brand guide which gathers together all of the guidelines and ensures that your company will always appear as intended. You will also save time and money by gathering all of your marketing resources in one place which will undoubtedly make easier work for the marketing team.