Are you cutting costs in the right places?
Smart companies view brand building as a vital resource on a par with other business resources. Over time this is often the most profitable strategy.
Brand building costs too much
Many companies view brand building as a costly exercise. These companies ignore their brands completely until the day they face a crisis. Smart companies view brand building as a vital resource and process on a par with other business resources.
Some of our clients have been with us for more than a decade (that’s a long time in our industry). We maintain constant communication with our clients, invest time in getting to know them and their businesses. If we think something might be of interest, we bring it up. If we can see that something might go wrong, we sort it out.
This means our clients quickly realise that investing in a close partnership pays off. At Mission, we’re committed to creating results. Good results for our clients are good results for Mission. Brand development isn’t necessarily a costly enterprise, but ignoring your own brand can certainly end up costing you money in the long run.
Branding does not have to be expensive, but ignoring your brand can easily become just that!
Checklist
Does your company view design as an investment or as expenditure?
Do you feel that investing in design pays off?
How often do you have meetings or chats with your design agency?
