Herkules Capital – Brand Identity

How Can We Build on Past Success and Prepare for the Future?

Herkules Capital operates in Norway and Singapore. They have invested in and developed companies that have development opportunities - for a total of NOK 15 billion. Herkules is quite unique among investors, and can explain much of its success by a close collaboration with the owners and management teams, which strengthens the business in the long run. "Building tomorrow's winners" captures the founder's purpose for the company and inspires new members of the team to take the company forward.

The new identity has a symbol and imagery that focuses on building forward and upwards. Furthermore, the upgrading of the identity will underpin Herkules' ambitions, and give the company a renewed focus and make them stand out in a very selective world.

Mission designed different types of photos, videos and more for a consistent tone of voice.
 
 

Delivered

Communication platform

Brand Identity

Tone of Voice

Image bank

Website

Hercules' message was communicated through various types of design and Mission developed a communication platform.
Photo taken to visualize safe frames and quality.
Hercules won an award in Gold Section for the visual details in pictures of the frame that are designed to show sharpness, security and quality.
Herkules capital represents a new brand identity and the strengths we have as a company through a secure framework.

Photo: Damian Heinisch
Portraits: Steffen Aaland

Photographer Damian Heinisch was awarded in Gullsnitt 2015 for the brand images.

Mission designed a brand guide so that Hercules allows all tools to have a stable tone of voice, clear typography, clear signature and colors that represent the brand.
Hercules' colors create credibility, skill and are designed to suit the brand.
 
Herkules are investors who want a graphic profile that visualizes how the market share is distributed. Different parameters in the company are visualized with the color palette.
 
Mission established a template for how Hercules can produce status reports.
Patrik Egeland in black and white. The importance of a specific brand identity reflects Hercules.
Ann Christin Gjevik is pleased with Herkules' new brand.
 
Mission designed business cards for the employees at Herkules. At the same time, other props were produced that can be used in a business context.
Herkules has a wide selection of materials for everyday use with customers. Mission designed a tone of voice that is consistent.

Let's make magic together!

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