Køltzow - Brand Identity

Enriching a History and Focusing on Quality Goods

Køltzow has been supplying top quality seafood, meat and venison to professional kitchens for almost 100 years. Recently they joined BAMA Kitchen Services and consequently needed to upgrade their identity to match BAMA’s, while preserving their personality.

The strategy, communication and identity work Mission has done for BAMA Storkjøkken has been a great success. We took the results of the collaboration into the project with Køltzow. The intention was to build on this and create an equally strong brand for Køltzow. Now that Køltzow has upgraded the brand identity and strategy, the two brands can stand shoulder to shoulder at trade fairs and together form a complete offer of quality products for professional chefs.

Logo and name of Køltzow together with a rain animal head and a human.
Költzow's cook, Samuel.
Dead lobster lying on a bench.
Sales material for Køltzow. Logo and name on print.
Reindeer with large antlers standing on cobblestones.
 

Delivered

Brand Identity

Brand Strategy

Communication platform

Brand Architecture

Business development

Tone of Voice

Photo style / photo bank

Sales Literature

Exhibition concepts

Brand book

Brand Strategy

Logo and name of Køltzow on fish boxes.
A dead quail with feathers.
Køltzow's cook, Magnus.
Køltzow brochure showing the selection of fish.
 
The idea of design is important to differentiate oneself through tone of voice and images.
Költzow's cook - Douan.
Reindeer as one of Køltzow's main products, it has been important to promote it in the photo bank.
Two fish mackerel on the worktop.
Bama and Køltzow's identities on a side poster on a truck.

Let's make magic together!

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