Student teachers - Brand identity

A Purpose that Motivates

Services

All companies have a purpose, even if it's not always stated. Purpose is what motivates you and gives you focus. When we started working with Lærerstudentene, the desire for focus and clarity in relation to their role towards the students was one of the main reasons why they wanted a new identity.

Challenge

The Student Teachers' Union of Norway is Norway's largest trade union for student teachers and educators with over 20,000 members. They work to ensure that all members receive the best possible education, so they are ready to enter the world's most important profession.

Before we started the identity work, it was important for us to uncover the purpose of Lærerstudentene. A clearly defined purpose has the distinctive quality of giving organizations and companies something to rally around. It should provide focus and help those who take on roles to perform even better. A meaningful purpose will create a more emotional connection with members and make it easier to develop unique experiences for them.

Solution

The purpose we developed was about everything that membership of Lærerstudentene can contribute to - community, unity and belonging. It also expresses the motivation for the program, and reminds everyone involved that the teaching profession is the world's most important job. A logical consequence of this is that Student Teachers must be the world's most important students!

Once the purpose was in place, it was easier to embark on the identity job. Choosing a career in education also includes a good dose of caring - for education, students and the future. The heart is a universal symbol for just that. Turned on its side, it also becomes a big L. The expression is bright and light with a warm color palette.

Result

Student teachers have been given a purpose that emphasizes how important they are in society, for the students and for the teaching profession. They have also been given an identity that emphasizes this and stands the test of time well. Different messages and texts will help to keep the identity alive and relevant, which is very important for a membership organization that is dependent on recruiting new members all the time.

Pedagogstudentene's new identity makes it clear for all students, now and in the future, that they have a lot to be proud of, be it as students, or later as teachers. In the long term, this serves as a continuous reminder of how important teachers and students of the profession are. Moreover, it may help ensure that this professional group receives the priority, consideration and rewards they deserve.