BAMA Storkjøkken – Brand Identity

How Can We Explain the Extent of What We Offer?

 
 

BAMA Storkjøkken's purpose is to bring the finest meals to the table. This is a strong statement, with a great responsibility behind it. It refers to optimising the meal for chefs, cantine workers, hotel guests, dinner guests in fine restaurants and employees across both the private and public sectors. All customers, and the customers' customers too, should benefit from BAMA Storkjøkken’s effort to ensure the product is of top-notch quality. Therefore, the best meal solutions consist of a delicate balance of specialist knowledge of health, nutrition, tastes and flavours, an abundance of fresh ingredients, variations, presentation, recipes, and a lot more.

 

 "The most valuable thing for us is the internal pride in BAMA Storkjøkken after the work we have done with Mission."

- Bent Andersen, Executive Vice President, Bama Storkjøkken

(2021)

Challenge

BAMA Storkjøkken sells fruit and vegetables in bulk, and a lot of customers previously only saw them as a raw material house. They were by far the largest supplier of their kind in this country, but still rather invisible and with a divergent communication. The task consisted of positioning BSK as something more than just a supplier of raw materials, but also as a business that offers advice and knowledge. With several subsidiaries and different product concepts, everything had to be gathered under one clear, modern and forward-looking brand.

Solution

Mission’s first step was to strip away all superfluous imagery and focus on the pure quality, beauty and great range of options available through BAMA. Combined with portraits of the BAMA culinary team, we created a vast resource of images that could be utilised to explain the extent of BAMA’s expertise. As a result, the image bank became the foundation for a coordinated suite of communication material and social media campaigns tailored to professionals.

Result

The response from the market has been highly positive, with social media engagement increasing tenfold. BAMA staff now have the tools to do their work effectively, and awareness of the brand is growing. The project has been recognised with a Design Excellence Award by the Norwegian Design Council.

Bama's collaboration with us resulted in a completely new brand identity.
Through several cases and major changes, we created a new identity through design.
BSK_Rødbete_x_2.jpg
Bildebanken dealt with several of the foods that we can use the thought process around design.
Bama is recognized for quality and good ingredients. We got to know the history and identity of the brand.
A wide range of foods that took part in the image bank to find the right photo style. This contributes to how we make brand videos.
Compared to the other food images, this creates a photo style associated with the brand architecture.
Through the photo process, we created sales materials.
By taking photos of several raw materials for sales material, it can also be used for social media.
Bama_greendays.jpg
 

Delivered

Brand Identity

Communication platform

Brand Architecture

Brand videos

Category development

Tone of Voice

Photo style / photo bank

Sales Literature

Training materials

Exhibition concepts

Brand book

Social media

After the photo process, we can use raw materials as training materials, sales materials or as a photo bank.
One way to create training materials is by visualizing the raw material and the content associated with it.
Through the chefs, we get content for the material that can contribute to category development.
One result is that we created full booklets for training materials, sales materials and a communication platform.
 
 
Visualization of tomato for use in social media, training or sales context.
Visualization of a selection of tomatoes so that it can provide understanding of the category. This is a photo style that is also used for training.
BAMA_case_img19.jpg
Comparison of products provides good knowledge and a neat and nice tone of voice through photo style and the photo bank.

Let's make magic together!

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