Creating a New Dialogue with Clients

Solution

Through a series of interviews, research, and testing, Mission identified EVRY’s abilities to go beyond just guidance and deliver game-changing results. We distilled our findings into a single, pure strategic message, ‘Digital Advantage.’ These two simple words avoided the ‘transformation’ rhetoric of the competition and encapsulated EVRY’s focus on results.

Digital Advantage is a unifying ambition. It’s a business agenda that helps employees focus on uncovering and implementing new technologies, allowing businesses to adapt and thrive in the digital landscape.

Mission sought to create a visual expression that stepped out of the gloom of the server rooms, and instead reflected the glowing opportunities the digital world provides for businesses, in cities and in our homes. The imagery and tone of voice are less about technical detail and more about possibilities.

We organised an extensive range of visual assets in a tailor-made brand guide, guiding all involved on how to convey the new message. Sales, marketing, corporate communications, social media and events are now centred on Digital Advantage and the benefits within.

Result

The new narrative has brought a breath of fresh air to all business units providing renewed energy and purpose. EVRY’s clients welcome the new dialogue for the inspiration and confidence it brings. The redesigned website has created a unified experience resulting in a dramatic increase in traffic and subsequent business enquiries, with significant new accounts attributed to the promise of Digital Advantage.