Thought Leadership
We are a team of dedicated designers and strategists with cutting-edge expertise in our disciplines. We stay constantly updated, and are happy to share our insights with you. Here you will find a collection of over 200 articles and e-books that deal with topics related to brands, identity and design.
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What is branding and how to implement Purpose
Find out how a meaningful purpose can increase your profitability and boost productivity. We look at examples and the value of purpose for brands.
How the biggest brands in the world work on branding
What criteria does Interbrand use when they choose the world's most valuable brands? What sets Nike and Disney apart, and why do they do so well? We reflect on what determines how strong brands achieve success.
A meaningful purpose gets you better colleagues
Companies with a purpose work better and have employees who thrive.
Driving profit and performance in uncertain times
A clear purpose ensures profitability and efficiency even in uncertain times.
Disillusioned employees cost the world billions
A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.
9 benefits that strengthen your company culture and brand
Purpose gives the company increased profitability, more satisfied employees and defines a clear direction for the business.
How to use Purpose to engage investors
Serious investors are more concerned with the solvency of brands over time than short-term profitability.
Characteristics of generations Y and Z: Brands must take responsibility
The millennial generation is concerned that brands appear genuine and sincere.
What is leadership and what motivates today's leaders?
What does it take for the leaders of the future to succeed in leading companies in constant change and development.
Purpose is the hallmark of a strong brand
Many brands are caught in the time squeeze and fail to focus on what is most important.
Why be a leader and how to achieve effective leadership?
The leaders of the future are engaged by a meaningful purpose.
E-book: The Mission Purpose Report
Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.
Why your concept should be based on a Purpose
Brands profit from designing concepts with a purpose.
Many large Norwegian companies lack a clear purpose
A survey of purposes in Norway's leading 100 companies yielded surprising findings.
Why you should understand millennials
The millennial generation is known for sustainable consumption. This makes it easier to market and increase sales to this environmentally conscious target group.
The millennial generation - the best generation of all time ?!
This is how you can better understand the millennial generation.
What made you start in business?
Many entrepreneurs have something in common when they started what has become successful companies.
FUSE: A conference for culture and branding
How do you create brand with meaning? Find out by joining Inki and Mission at the FUSE conference in Miami.