Find out how a meaningful purpose can increase your profitability and boost your productivity. We'll look at examples and the value of purpose for brands.

What criteria does Interbrand use when they choose the world's most valuable brands? What sets Nike and Disney apart, and why do they do so well? We reflect on what determines how strong brands achieve success.

Companies with a purpose perform better and have employees who thrive.

A clear purpose ensures profitability and efficiency even in uncertain times.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

Purpose gives the company increased profitability, more satisfied employees and defines a clear direction for the business.

Serious investors are more concerned with the solidity of brands over time than short-term profitability.

The millennial generation is concerned with brands appearing genuine and sincere.

What it takes for future leaders to succeed in leading companies in constant change and development.

Many brands are caught in a time crunch and fail to focus on what is most important.

Future leaders are engaged by a meaningful purpose.

Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.

Brands profit from designing concepts with a purpose.

A survey of the purposes of Norway's leading 100 companies yielded surprising findings.

The millennial generation is known for sustainable consumption, making it easier to market and increase sales to this environmentally conscious target group.

This way you can better understand the millennial generation.

Many entrepreneurs have something in common when they started what have become successful businesses.

How do you create a brand with meaning? Find out by joining Inki and Mission at the FUSE conference in Miami.