Find out how a meaningful purpose can increase your profitability and boost productivity. We look at examples and the value of purpose for brands.

What criteria does Interbrand use when they choose the world's most valuable brands? What sets Nike and Disney apart, and why do they do so well? We reflect on what determines how strong brands achieve success.

Companies with a purpose work better and have employees who thrive.

A clear purpose ensures profitability and efficiency even in uncertain times.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

Purpose gives the company increased profitability, more satisfied employees and defines a clear direction for the business.

Serious investors are more concerned with the solvency of brands over time than short-term profitability.

The millennial generation is concerned that brands appear genuine and sincere.

What does it take for the leaders of the future to succeed in leading companies in constant change and development.

Many brands are caught in the time squeeze and fail to focus on what is most important.

The leaders of the future are engaged by a meaningful purpose.

Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.

Brands profit from designing concepts with a purpose.

A survey of purposes in Norway's leading 100 companies yielded surprising findings.

The millennial generation is known for sustainable consumption. This makes it easier to market and increase sales to this environmentally conscious target group.

This is how you can better understand the millennial generation.

Many entrepreneurs have something in common when they started what has become successful companies.

How do you create brand with meaning? Find out by joining Inki and Mission at the FUSE conference in Miami.