It's expensive to hire, and even more expensive to hire the wrong people. People who take the company culture in the wrong direction. People who may be brilliant, but who fail to settle in and leave the job at the first crossroads. People who make other employees worse.

Employer branding is not only about attracting great people, but also about retaining and engaging the people you already have. In this article, we'll go through some of the key elements of such a strategy.

Want to understand how employer branding can increase engagement at work? Take a deep dive into how a good employer branding strategy can prepare you for disruption.

Behaviour is the most important indicator of whether the culture in the company works with the brand's intention. The behaviur of its leaders is the brand in a nutshell.

In today's job market, job seekers are in full force, and companies are using employer branding to win the best people.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

Today's employers go to great lengths to hire the best job seekers.

Companies built on purpose attract the best people, build winning teams, create efficiency and inspire a happier corporate culture.

Employer branding sets a new agenda to secure the smartest minds.

Employers who facilitate a meaningful job win the best heads.

Employer branding sets the agenda for recruitment in modern companies.

Successful companies involve employees. They have a common position that employees can identify with, and they build brand ambassadors.

Find out why it pays off for both the company and employees with an active and open dialogue when times are difficult.

Companies with a good reputation win the battle for the wisest minds.