Branding, and the power of clear and unique graphic tools, can act as proxies for brands, and if they are strong enough, can open up many exciting possibilities for how different target groups experience the brand.

When it's time to refresh your company's brand, it's crucial to lead the process with clarity and strategic thinking. This article explores what you absolutely shouldn't do to avoid costly mistakes during rebranding.

Read about what it's like to work as a designer in a design agency. We share the experiences our designers have with us.

Part two of our mini-series on brand identity. How to best design identities when the world around us is changing at a rapid pace? Here you will get an introduction to how to develop strong brand identities.

This is how you protect yourself when investing in design. Use a good agency, ensure understanding of the task and provide concrete feedback along the way. These are some of the tips we have collected for you so that you get the most design for your money.

An article about brand identity. Here we look at the relationship between brand, logo and identity. You will gain insight into how companies with a strong identity increase their value.

A symbol can stand for so many things. What makes a symbol reflect a brand and what is needed to develop the optimal strategy? A logo draft must be put on the table.

Typography can be so different and has a historical origin. Fonts and typography can be compared to all types of expressions. What is central is that a font and different typography can have a direct influence on the subconscious.

The zeitgeist is in constant motion. Trends come and go at an ever-faster pace. Clothes and fashions change shape and colour, almost before you have time to use them. Brand identities also fade and are affected by ever-changing perceptions, fortunately at a slightly lower frequency than in the fashion industry.

Brands and literary figures have something in common. Both are fictions that are rooted in something larger than themselves. In the case of brands, it is the product and in the case of literary figures, it is the meaningful message that appeals.

Tone of voice is about how the personality of the company or brand is expressed through language.

Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.

While the debate about the Paris Olympic logo rages, we try to say something about what actually characterizes a good logo.

The name of your business, product or service can mean success or failure. Here's how to create a winning brand name!

Symbols and what they represent in brands.

Espen talks about his experiences from his first year as a designer at Mission.

Digital brands are simplified to function optimally on all surfaces.

In a world where everything is mostly zeros and ones – what happens when you measure the value of design?

Where are the boundaries for what is design and who can call themselves a designer?

Brands must constantly evolve to attract new customers.