Branding, and the power of clear and unique graphic tools can act as proxies for brands, and if they are sufficiently strong, you can open up many exciting possibilities for how different audiences experience the brand.

When it's time to refresh your company's brand, it's crucial to lead the process with clarity and strategic thinking. This article explores what you absolutely shouldn't do to avoid costly mistakes during rebranding. The advice is to avoid jumping in without a plan and thinking the design process can be uncomplicated. At the same time, branding is likened to driving; having a clear goal is key to avoiding ending up in the "ditch". Clear goals and a thorough brief are important investments to ensure success and prevent unnecessary complications.

Read about what it's like to work as a designer in a design agency. We share the experiences our designers have with us.

Part two of our mini-series on brand identity. How best to design identities when the world around us is changing by leaps and bounds? Here you will learn how to develop strong brand identities.

This is how you protect yourself when investing in design. Use a good agency, ensure understanding of the task and give concrete feedback along the way. These are some of the tips we have collected for you so that you get the most design for your money.

An article on brand identity. Here we look at the relationship between brand, logo and identity. You will gain insight into how companies with a strong identity increase their value.

Symbol can stand for so much. What makes the symbol reflect a brand and what does it take to work out the optimal strategy. Logo drafts must be placed on the table.

Typography can be so different and have a historical origin. Fonts and typography can be compared to any type of expression. What is central is that a font and different typography can have a direct influence on the subconscious.

The zeitgeist is in constant motion. Trends come and go at an ever-faster pace. Clothes and fashions change shape and colour, almost before you have time to use them. Brand identities also fade and are affected by ever-changing perceptions, fortunately at a slightly lower frequency than in the fashion industry.

Brands and literary figures have something in common. Both are fictions that are rooted in something bigger than themselves. With the brand it is the product and with the literary it is the meaningful message that appeals.

Tone of voice is about how the personality of the company or brand is expressed through the language.

Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.

While the debate over the Paris Olympic logo is raging, we are trying to say something about what actually characterizes a good logo.

The name of the company, product or service can mean success or bankruptcy. How to get a winning brand name!

Symbols and what they represent in brands.

Espen talks about his experiences from his first year as a designer in Mission.

Digital brands are simplified to work optimally on all surfaces.

In a world where most are zeros and ones - what happens when you measure the value of design?

Where are the boundaries for what is design and who can call themselves a designer?

Brands must constantly evolve to attract new customers.