What does a name change mean for marketers? Read about why some brands have had to change their names and identities.

Which name should we choose? This is the question that unites newborn babies and conceived business ideas. And the name is by no means unimportant, neither for people nor for brands.

We take a closer look at some successful brand names to see if there is a connection with the company's purpose.

Names can have many origins. Sometimes geography is the inspiration, other times a name is created through abbreviations or misspellings.

What gives a name the right flair, feeling or weight, or whatever it may be in the relevant industry?