What does name change mean for marketers? Read about why some brand names have had to change names and identities.

Which name should we choose? This is the question that unites newborn babies and conceived business ideas. And the name is by no means insignificant, neither for people nor brands.

We take a closer look at some successful brand names to see if there is a connection with the company's purpose.

Names can have many origins. Sometimes geography is the inspiration, other times a name is created due to short circuits or misspellings.

What gives a name the right flair, feeling or pondus, or whatever it may be in the particular industry.