Plain language gets your message across
Chose your words wisely. Words have power. They’re the building blocks of communication and they bring life and meaning to every product or service.
Keep it simple
Have you ever read instructions that don’t make sense? Have you ever read an annual report full of financial jargon? Have you ever visited a website where you’ve spent half an hour trying to work out how to navigate round it?
The written word is so common that we take it for granted, but we soon become frustrated if we can’t find the information we need. Words have power. They’re the building blocks of all communication and they bring life and meaning to each and every product or service.
Very often, companies use their own employees to formulate a message. They work in the company and are thus "experts". The problem is that they are not experts in writing texts with the user in focus. Often they are not experts in brand building and communication, and therefore do not see the big picture, but print from their own experience and point of view. It is roughly about being able to see the company from the outside in, and not from the inside out. Unfortunately, there are far too many examples of brands that above the target group have an inaccessible and complicated language.
When was the last time you used skilled copywriters who develop a tone-of-voice, a voice, a way of writing, that suits your business and your product or service? Is it time to invest in a linguistic concept that makes it easier for people to understand what you want to say and choose what you have to offer.
Checklist
Do you regularly publish information about your business?
Who compiles this information – do you use trained writers?
Do you think people enjoy reading about your company?