Thought Leadership
We are a team of dedicated designers and strategists with cutting-edge expertise in our disciplines. We stay constantly updated, and are happy to share our insights with you. Here you will find a collection of over 200 articles and e-books that deal with topics related to brands, identity and design.
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About Taste and Discomfort
Art, construction, design and much more depend on the eye that sees. Design can be about so much and there are different tastes for each of us. It is important to keep in mind that your taste can be a nuisance to others and vice versa.
E-book: Everything you need to know about Tone of Voice
Tone of voice is about how the personality of the company or brand is expressed through the language.
How Nordic Choice Hotels succeeds with its tone of voice
Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.
BAMA Storkjøkken’s voice infused with creativity
BAMA's Storkjøkken's chefs are creative, genuine and thrive best with a popular and playful language. Find out what it has to do with tone-of-voice.
Brands and companies do not always have a consistent tone of voice
With a unique voice, you will not sound like the competition.
Plain language gets your message across
Formulate yourself easily. Words have power, they are the building blocks of all communication and give life and meaning to any product or service.