Innovative brands are founded on a meaningful purpose.

Rush? That's why short deadlines stand in the way of creativity and profitability.

Therefore, the millennial generation has an influence on market trends.

How do you keep interest up after the brand has been launched?

This is how you exploit the potential of signage and interiors to strengthen your brand and get the most return on your investment.

Find out how to best measure and use engagement to create increased brand value.

Find out how your brand language is part of your company's concept and can help your business grow.

How to get started with content marketing.

Take advantage and save money. Find out how brand architecture makes it easier to sell products and saves money for your business.

Little or nothing is maintenance-free. Not even brands.

With simple solutions you can highlight the most important things when implementing a new design.

How is it possible that brands can arise in the wake of movements?

Find out how product presentation determines where you as a customer shop, and how some brands become luxury brands and others do not.

Established brands must deal with ever-new challengers in a changing landscape.

Many brands use so-called pay-offs or slogans. See if you can guess which brands own these slogans.

We spoke with Karsten Onsrud in Krogsveen and talked about the possibilities for thinking differently within a strong brand identity.

We assess the branding strategies of Trump and Clinton and look at what creates great brands.

Build bridges between the company and employees with corporate branding.

KAWS was once an unknown street artist from New Jersey. Now he's a global brand.

What role do sports and especially the Olympics play for a country's brand?