The zeitgeist is in constant motion. Trends come and go at an ever-faster pace. Clothes and fashions change shape and colour, almost before you have time to use them. Brand identities also fade and are affected by ever-changing perceptions, fortunately at a slightly lower frequency than in the fashion industry.

One evening a little over 20 years ago, on the corner of Bygdøy Allé, Bård Annweiler and Gary Swindell decided to change direction and start their own business. They wanted to work with brands that made a difference in people's lives. Based on this, Mission was born, a company that would work with and for meaningful brands.

Brands and literary figures have something in common. Both are fictions that are rooted in something larger than themselves. In the case of brands, it is the product and in the case of literary figures, it is the meaningful message that appeals.

Every company needs direction. They need to know what they stand for and play to their strengths. The same can be said for brands.

Innovative retailers are harnessing the power of design to remain relevant in the future.

All you need to know about branding of annual reports in one place.

Design as a weapon in the fight against competition from online stores.

Seven important things to keep in mind when you need an annual report.

Readers of annual reports are an important target group for companies.

Tone of voice is about how the personality of the company or brand is expressed through language.

Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.

In today's job market, job seekers have all the power, and companies are using employer branding to attract the best people.

More companies are focusing on projects that are close to their hearts to foster more creativity in the workplace.

Is Pride a separate brand, or is it other brands' best friend?

Our reflections and recommendations for a challenging time for many businesses and brand leaders.

Companies with a purpose perform better and have employees who thrive.

A clear purpose ensures profitability and efficiency even in uncertain times.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

If you are planning to go public, you should position your brand so that you stand out from your competitors.

While the debate about the Paris Olympic logo rages, we try to say something about what actually characterizes a good logo.