Six principles for creating the ultimate customer experience. Use insight and good expertise to create the best customer experiences! In the article we show good examples of how you can work purposefully with branding.

Want to gain insight into how employer branding can create increased engagement at work? Take a deep dive into how a good employer branding strategy can prepare you for disruption.

Employees are your most important brand ambassadors, so you should start communicating with them first. We look at how you can develop a better reputation by focusing on internal branding.

Read about what it's like to work as a designer in a design agency. We share the experiences our designers have with us.

What does a name change mean for marketers? Read about why some brands have had to change their names and identities.

Part two of our mini-series on brand identity. How to best design identities when the world around us is changing at a rapid pace? Here you will get an introduction to how to develop strong brand identities.

This is how you protect yourself when investing in design. Use a good agency, ensure understanding of the task and provide concrete feedback along the way. These are some of the tips we have collected for you so that you get the most design for your money.

Even though we live in a completely digitalized world, we still need personal, authentic, and trustworthy brands. An article that discusses the digital versus the physical.

An article about brand identity. Here we look at the relationship between brand, logo and identity. You will gain insight into how companies with a strong identity increase their value.

What criteria does Interbrand use when they choose the world's most valuable brands? What sets Nike and Disney apart, and why do they do so well? We reflect on what determines how strong brands achieve success.

Successful brands draw strength from a clear strategy.

Which name should we choose? This is the question that unites newborn babies and conceived business ideas. And the name is by no means unimportant, neither for people nor for brands.

In this article, we reflect on the concept of design and the designer's role in developing good design.

Because maybe it's about much more than just the design itself?

This year we celebrate two significant anniversaries that are in the spirit of design and innovation. In this text you can read about the power of ideas and how creative people have practically stood on each other's shoulders throughout history. We don't know if these people have made a dent in the universe, but we can promise that it at least feels that way.

A symbol can stand for so many things. What makes a symbol reflect a brand and what is needed to develop the optimal strategy? A logo draft must be put on the table.

Typography can be so different and has a historical origin. Fonts and typography can be compared to all types of expressions. What is central is that a font and different typography can have a direct influence on the subconscious.

Behaviour is the most important indicator of whether the culture in the company works with the brand's intention. The behaviur of its leaders is the brand in a nutshell.

Art, construction, design and much more depend on the eye that sees. Design can be about so much and there are different tastes for each of us. It is important to keep in mind that your taste can be a nuisance to others and vice versa.

Language can emerge as the differentiating factor when the visual expressions among competitors start looking too similar.

The zeitgeist is in constant motion. Trends come and go at an ever-faster pace. Clothes and fashions change shape and colour, almost before you have time to use them. Brand identities also fade and are affected by ever-changing perceptions, fortunately at a slightly lower frequency than in the fashion industry.