Askin '- Digital branding

Dermatologist at Hand

 

In Norway, there is an average of 6 months waiting time to get an appointment with a dermatologist. Askin 'had ambitions to solve this challenge with its innovative digital dermatologist service. Their journey began in 2016 with a large team consisting of many of the country's leading medical specialists in skin diseases. Everyone with a strong desire to make specialist expertise available to patients in a fast and efficient way. Mission developed an app together with Askin ', where you use your mobile phone to upload a picture of the skin problem, and receive an answer and a prescription within 24 hours.

Askin' logo with skin as background
Askin 'wants to be seen as the digital dermatologist service. Mission designed a digital brand, name and a new brand strategy.
Askin's concept is to help people with skin problems digitally. Mission visualized a graphic profile of Askin ''s concept.
As a visualization of cells, Mission designed an animation that supports Askin ''s concept.

Abnormal cell division is the explanation behind many dermatological diagnoses. This inspired Askin's symbol.

The process of digital branding started with defining color codes that support the brand.

Challenge

With a clear digital dermatological service as a product, we had the pleasure of developing the name and identity, thus creating a brand that reflects what Askin' offers. After an effective process where the brand's personality and direction were defined, we took on the task of developing a new name. The short and informal name Askin' became an obvious winner, linking the words "ask" and "skin".

Solution

When developing the mobile app, we defined the customer journey for each target group. We conducted thorough research to learn and evaluate the competing landscape in several countries.

In addition, we designed an online digital platform where dermatologists log on and perform consultations. It was essential for Askin' that the service was closely integrated and in accordance with the Norwegian health service. By being a modern specialist health service built on an innovative digital platform, Askin' delivers on its vision which is;

To provide better health services to more people and contribute to more efficient use of society's financial resources.

Result

Contributing to quick treatment and specialist competence for most people has made Askin' a success. It has been a pleasure for Mission to contribute in our own way.

As an entrepreneurial company, it is tough to succeed. The fact that Askin' was in the final to become Vext winner in a selection among the most successful entrepreneurial companies in Norway, directed by Finansavisen, the year after launch in 2020, says it all!

An app was developed together where Askin 'could be a digital brand that is accessible through an app.
A consistent process was designed where customers can visualize what they need help with digitally.
To describe the process easily to the customers, it was visualized and Mission designed various pictures and illustrations that easily show how the customer gets help.
 
Through the digital solution, the customer can easily send a description to Askin 'and get the help they need.

In the app, you can easily and securely send photos and descriptions directly to Askin's experts.

 
The app becomes like a magnifying glass where the expert can use a digital platform to help the customer.

 

In connection with the development of the brand identity, Mission also had to prepare a brand strategy that explains Askin ''s concept.
Through digital platforms, a website was designed that is similar to the solution for the mobile app.

"If just one person survives skin cancer because of our company, it will be worth it"

- Mohammad Rizvi, dermatologist, general manager and founder of Askin'

(2019)

Askin ''s brand strategy continued to promote itself. Therefore, a wide range of digital and physical solutions was designed.
Some of the design was on posters, billboards and otherwise on digital platforms.
Mission designed various solutions for how the content would be visual.
 

Let's make magic together!

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