Askin' – Digital branding

Dermatologist at Hand

 

In Norway, there is an average waiting time of 6 months to get an appointment with a skin specialist. Askin' had ambitions to solve this challenge with its innovative digital dermatologist service. Their journey began in 2016 with a large team consisting of many of the country's leading medical specialists in skin diseases. All with a strong desire to make specialist expertise available to patients in a fast and efficient way. Mission developed an app together with Askin', where you upload a picture of your skin problem using your mobile phone, and receive an answer and prescription within 24 hours.

Askin' logo with skin as background
Askin' wants to be seen as the digital dermatologist service. Mission designed a digital brand, name, and a new branding strategy.
Askin''s concept is to help people with skin problems digitally. Mission visualized a graphic profile of Askin''s concept.
As a visualization of cells, Mission designed an animation that supports the concept of Askin'.

Abnormal cell division is the explanation behind many dermatological diagnoses. This provided the inspiration for Askin's symbol.

The digital branding process started by defining color codes that support the brand.

Challenge

With a clear digital dermatological service as a product, we had the pleasure of developing the name and identity, thus creating a brand that reflects what Askin' offers. After an effective process where the brand's personality and direction were defined, we took on the task of developing a new name. The short and informal name Askin' became an obvious winner, linking the words "ask" and "skin".

Solution

When developing the mobile app, we defined the customer journey for each target group. We conducted thorough research to learn and evaluate the competing landscape in several countries.

In addition, we designed an online digital platform where dermatologists log on and perform consultations. It was essential for Askin' that the service was closely integrated and in accordance with the Norwegian health service. By being a modern specialist health service built on an innovative digital platform, Askin' delivers on its vision which is;

To provide better healthcare services to more people and contribute to more efficient use of society's financial resources.

Result

Contributing to quick treatment and specialist competence for most people has made Askin' a success. It has been a pleasure for Mission to contribute in our own way.

As an entrepreneurial company, it is tough to succeed. The fact that Askin' was in the final to become Vext winner in a selection among the most successful entrepreneurial companies in Norway, directed by Finansavisen, the year after launch in 2020, says it all!

An app was developed together where Askin' could be a digital brand that is accessible through an app.
A comprehensive process was designed where customers can visualize what they need help with digitally.
To describe the process simply to customers, it was visualized and Mission designed various images and illustrations that show in a simple way how the customer gets help.
 
Through the digital solution, the customer can easily send a description to Askin' and get the help they need.

In the app, you can easily and securely send photos and descriptions directly to Askin's experts.

 
The app becomes like a magnifying glass where the expert can use a digital platform to help the customer.

 

In connection with developing the brand identity, Mission also had to develop a brand strategy that explains the concept of Askin'.
Through digital platforms, a website was designed that is a similar solution to the mobile app.

"If just one person survives skin cancer because of our company, it will be worth it"

- Mohammad Rizvi, dermatologist, general manager and founder of Askin'

(2019)

Askin''s brand strategy continued to promote itself, which is why a wide range of digital and physical solutions were designed.
Some of the design was on posters, billboards and other digital platforms.
Mission designed various solutions for how the content would be visual.
 

Let's make magic together!

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