Evident – Brand Identity
Dentist
– with a smile
Imagine this: A dental visit that makes you smile! At Evident Dentistry, this became a reality when Andrea and John Atle took the helm. They didn’t just carry on a legacy, they created a vision. Join us as we explore how a new name, a new visual identity, and a holistic brand platform were forged – with a smile – to make dental care a joyful experience.
It was early autumn , and the new year was approaching. Andrea and John Atle were to take over ownership of Andrea's father's dental practice. They already had plans and ambitions for the company, and wanted to make it something more. They wanted to mark the transition to this new, and decided that a new name and a new visual identity would do this in a good way.
We agreed that it was wise to define what the brand should be before we developed the name and identity, and therefore conducted interviews with employees and customers, as well as a workshop where we defined a brand platform for the company based on the insights from the interviews.
Based on this, we developed the concept "With a smile", which also takes into account that these dentists have a heart for both people and their profession.
The name Evident was chosen as the new company name. This symbolizes both that they should be the natural choice when choosing a dentist (evident in English), and the duality of people and profession; Evi for a lifelong relationship and Dent for the field.
We uncovered a culture characterized by openness and laughter and low shoulders on the one hand, and a strong focus on the academic and professional on the other. Customers expressed that they enjoyed a relaxed atmosphere with clear and good information, and skilled dentists.
The new logo has the smile integrated into the word image, so that one naturally perceives the two parts of the name, and the twinkle in the eye appears in animations. We also developed a visual and textual toolbox that together expresses warmth, friendliness, openness and professionalism. This helps to make the dental visit harmless, and hopefully to make customers look forward to their next dental visit.
The result has been a modern and playful identity that reflects the essence of the company's culture, and that takes into account further growth and development.
Delivered
Insight
Brand platform
Company name
Brand identity
Sign sketches
Web sketches
Brand Handbook
