Articles
Avoid common mistakes when designing your online brand
Avoid the six most common pitfalls when designing new websites.
What is engagement, and can you use it as a measurement parameter?
Find out how to best measure and use engagement to create increased brand value.
The importance of signage and interior design for brands
Find out how to create effective signage and interiors and build brand awareness with customers and employees.
Conceptual thinking strengthens your brand
Find out how your brand language is part of your company's concept and can help your business grow.
The art of writing a creative brief
Find out how a creative brief provides inspiration for the theme and ensures a successful design.
How to design a successful brand architecture
Take advantage and save money. Find out how brand architecture makes it easier to sell products and saves money for your business.
The bad news: Nothing lasts forever. The good news: Nothing lasts forever.
Little or nothing is maintenance-free. Not even brands.
What is the correct focus of communication in design?
With simple solutions you can highlight the most important things when implementing a new design.
Rebranding of Mastercard, Premier League and Oslo City Bike
Find out how three well-known brands were given new vitality and strength through rebranding in 2016.
2016. A year of purpose.
We summarize 2016 with our thoughts on branding, design, employer branding, tone of voice, name development and communication.
The Millennial Generation – the best generation ever?!
This way you can better understand the millennial generation.
How movements can become brands.
How is it possible that brands can arise in the wake of movements?
How do brands position themselves as luxury brands?
Find out how product presentation determines where you as a customer shop, and how some brands become luxury brands and others do not.
A new breed of brands is revolutionizing with disruption
Established brands must deal with ever-new challengers in a changing landscape.
With design in its DNA EVRY won gold in Farmandprisen
Get the most out of your agency collaboration by building design into your business strategy.
A good slogan says more than a thousand words
Many brands use so-called pay-offs or slogans. See if you can guess which brands own these slogans.
Krogsveen with improved logo and new identity
We spoke with Karsten Onsrud in Krogsveen and talked about the possibilities for thinking differently within a strong brand identity.
Location. Location? Location!
Wondering why the coolest stores are located at the best addresses? Find out what location has to do with branding.
The battle of the brands: Trump vs Clinton
We assess the branding strategies of Trump and Clinton and look at what creates great brands.