Articles
A visual life. A conversation with photographer Damian Heinisch
Meet renowned photographer Damian Heinisch and hear what role photography plays in branding today.
What made you start in business?
Many entrepreneurs have something in common when they started what have become successful businesses.
So you’ve got a great logo. Now what?
A logo is not enough to build a strong brand identity.
Why is corporate branding important?
Build bridges between the company and employees with corporate branding.
The KAWS effect — How a New York street artist transformed into a global challenger brand
KAWS was once an unknown street artist from New Jersey. Now he's a global brand.
What is employer branding and do you have a recruitment strategy?
Employer branding sets a new agenda to secure the brightest minds.
Typography, what exactly are fonts and typefaces?
You surround yourself with it every day. On your phone, in the newspaper, in the book, in the magazine, on the advertising poster, on your shopping list. Find out what typography means for branding.
FUSE: A conference for culture and brand building
How do you create a brand with meaning? Find out by joining Inki and Mission at the FUSE conference in Miami.
Which nations are winning Olympic medals for branding?
What role do sports and especially the Olympics play for a country's brand?
How to attract young talents who want jobs with purpose?
Employers who facilitate meaningful work attract the best minds.
What is employer branding? Is it creating a new agenda in recruitment?
Employer branding sets the agenda for recruitment in modern companies.
The value of an idea lies in the using of it
Good communication creates meaningful experiences and content that engages customers so that they become your ambassadors.
Tips from Magnus Rakeng about font design
Norway's most credited font designer, Magnus Rakeng, explains the impact a font can have on a brand.
Pursuit of the juiciest name
Names can have many origins. Sometimes geography is the inspiration, other times a name is created through abbreviations or misspellings.
Company and product names - where do they come from?
What gives a name the right flair, feeling or weight, or whatever it may be in the relevant industry?
How Eika Bank changed its name
This is how we came to the conclusion that the best name for Terra was Eika.
Can you tell the story of your company, and if so, will anyone listen?
Stories contribute knowledge, lessons learned, and experiences. That's why storytelling is important for telling the market about your company.
BAMA Storkjøkken’s voice infused with creativity
BAMA's Storkjøkken's chefs are creative, genuine and thrive best with a colloquial and playful language. Find out what it has to do with tone-of-voice.
Brands and companies don't always have a consistent tone of voice
With a unique voice, you won't sound like your competitors.
How to use images to create strong brands
Good images strengthen your brand and increase engagement with your target audience. Find out how images build identity.