What does name change mean for marketers? Read about why some brand names have had to change names and identities.

Part two of our mini-series on brand identity. How best to design identities when the world around us is changing by leaps and bounds? Here you will learn how to develop strong brand identities.

This is how you protect yourself when investing in design. Use a good agency, ensure understanding of the task and give concrete feedback along the way. These are some of the tips we have collected for you so that you get the most design for your money.

Even though we live in a thoroughly digitized world, we have a need for personal, genuine and credible brands. An article that deals with the digital versus the physical.

An article on brand identity. Here we look at the relationship between brand, logo and identity. You will gain insight into how companies with a strong identity increase their value.

What criteria does Interbrand use when they choose the world's most valuable brands? What sets Nike and Disney apart, and why do they do so well? We reflect on what determines how strong brands achieve success.

Successful brands gain strength in a clear strategy.

Which name should we choose? This is the question that unites newborn babies and conceived business ideas. And the name is by no means insignificant, neither for people nor brands.

In this article, we reflect on the concept of design and the role of the designer in developing good design.

Because maybe it's about much more than just the design itself?

This year we celebrate two significant anniversaries that stand in the sign of design and innovation. In this text you can read about the power of ideas and about how creative people almost stand on each other's shoulders throughout history. We do not know if these people have created a dent in the universe, but we can promise that it at least feels that way.

Symbol can stand for so much. What makes the symbol reflect a brand and what does it take to work out the optimal strategy. Logo drafts must be placed on the table.

Typography can be so different and have a historical origin. Fonts and typography can be compared to any type of expression. What is central is that a font and different typography can have a direct influence on the subconscious.

Behaviour is the most important indicator of whether the culture in the company works with the brand's intention. The behaviur of its leaders is the brand in a nutshell.

Art, construction, design and much more depend on the eye that sees. Design can be about so much and there are different tastes for each of us. It is important to keep in mind that your taste can be a nuisance to others and vice versa.

Language can emerge as the differentiating factor when the visual expressions among competitors start looking too similar.

The zeitgeist is in constant motion. Trends come and go at an ever-faster pace. Clothes and fashions change shape and colour, almost before you have time to use them. Brand identities also fade and are affected by ever-changing perceptions, fortunately at a slightly lower frequency than in the fashion industry.

One evening a little over 20 years ago, on the corner of Bygdøy Allé, Bård Annweiler and Gary Swindell decided to change direction and start on their own. They wanted to work with brands that made a difference in people's lives. Based on this, Mission was created, a company that would work with and for meaningful brands.

Brands and literary figures have something in common. Both are fictions that are rooted in something bigger than themselves. With the brand it is the product and with the literary it is the meaningful message that appeals.

Every company needs direction. They need to know what they stand for and play to their strengths. The same can be said for brands.

Innovative retailers harness the power of design to be relevant in the future.